Fri.Sep 16, 2022

4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The next question, of course, is how? The answer is in understanding your goal and audience, and then matching your pitch to the prospect.

[ASK AN EXPERT] What’s Better: Asking For Too Little Or Too Much?


Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a major gift fundraiser who wants advice on whether it’s better to ask for too little or too much. .

Melissa Weisse, CFRE, ACFRE Earns Highest Professional Credential from AFP

NonProfit PRO

The Association of Fundraising Professionals (AFP), has awarded its highest professional certification, the Advanced Certified Fundraising Executive (ACFRE), to Melissa Weisse, CFRE, ACFRE of Detroit, Michigan.

Differences Between Corporate Social Responsibility and Corporate Philanthropy


As you start your company’s corporate giving program, you might see references to “corporate social responsibility” and “corporate philanthropy” in your research. So, what exactly is the difference between the two?

Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

Follow These 4 Steps to Determine Target Ask Amounts

NonProfit PRO

There are a lot of lessons to be learned about relationship building, strategy and the analytics critical to a successful program. One of those lessons is target ask amounts because if you don’t ask for a specific amount, you aren’t letting donors know what you need.

The Philanthropy of Queen Elizabeth II

NonProfit PRO

We all heard about the recent passing of Queen Elizabeth II, the longest reigning monarch in British history. She devoted her life in service to her people. News/Stats/Studies Philanthropy Queen Elizabeth II