The Science Behind Engaging your Supporters

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

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Non Profit Quarterly

OCTOBER 3, 2018

September 24, 2018; The Hill. With over $20 million in funding from big-name donors, including the founder of Craigslist, Craig Newmark, the Markup , a nonprofit journalistic venture that’ll research the effect “Big Tech” has on society, is set to launch in early 2019. Although primarily known for the classified advertisement website that bears his name, Craig Newmark also runs Craig Newmark Philanthropies , a philanthropic organization that focuses in four specific areas: “trustworthy journalis

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