Mon.Nov 05, 2018

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

The Science Behind Engaging your Supporters

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year.

Rate 60