Fri.Jul 21, 2017

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Donor Retention 101: Master Donor Email Marketing

NonProfit Hub

So someone just donated to your cause, that’s great! But now what? Email marketing is a great way to meet donors where they’re at and keep them connected. Once someone donates, you have to communicate with them quickly, and often times the quickest thing you can do is send an email. Email marketing is a critical tool in maintaining a good relationship with your donors.

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Improving Fundraising Outcomes Requires Emotion Not Just Logic

Connection Cafe

A recent webinar was entitled, “Using Neuroscience to Improve Your Fundraising Results.” Several studies lately have delved into modern science to help fundraisers be more effective in engaging donors in the cause. But there isn’t a single topic that can be covered in webinar or article that can replace a genuine connection with your donors. Yes, your nonprofit is “a good cause.