Thu.Jul 23, 2020

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website.

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What is Simulive and How to Use it for Your Virtual Event

AccelEvents

One of the biggest challenges event planners face when hosting a virtual event is ensuring high levels of audience engagement. Virtual events carry many benefits to event organizers and planners. They provide lower overhead costs which means a greater return on investment and they can be marketing to a wider audience, meaning attendees can be drawn from a global pool.

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The Magical Nonprofit Financial Ratio Matrix

Blue Fox

download the full matrix How Do Your Financials Measure Up? Dust off those financial statements and put them to work! Our team at Blue Fox created this Magical Ratio Matrix to help your organization measure its financial health against industry standards. So, how do you measure up? What are the red flags for each ratio? Is your organization in a healthy, sustainable position?

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What is Simulive and How to Use it for Your Virtual Event

AccelEvents

One of the biggest challenges event planners face when hosting a virtual event is ensuring high levels of audience engagement. Virtual events carry many benefits to event organizers and planners. They provide lower overhead costs which means a greater return on investment and they can be marketing to a wider audience, meaning attendees can be drawn from a global pool.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The sgENGAGE Podcast Episode 156: Getting Started with Outcomes Measurement for Foundations

Connection Cafe

Many foundations would like to have a more defined measurement process around their grantmaking but aren’t sure where to start. Today’s episode focuses on that process: how to get started, how to iterate through the process, and how to report on your foundation’s accomplishments. In an excerpt from a Blackbaud webinar, you’ll hear from Veronica Dickson of the FMH Foundation and Jessica Tudyk of the Mary E.

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Donor Relations: 4 Stewardship Tips During a Pandemic

Achieve

Sometimes the best fundraising strategies require nonprofits to not ask for funds. This is because, rather than treating donors like ATMs, you’re working hard to establish valuable relationships with them. . It’s expensive to acquire new donors — much more expensive than it is to retain the old ones! Some donor lapse is expected in any nonprofit, which is why donor acquisition is still important.

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