Are You Stewarding Your Donors?
The Fundraising Authority
DECEMBER 24, 2020
A few weeks ago, I wrote an article called Prospect. Cultivate. Ask. that detailed the process of moving new prospects from investigating your non-profit to investing in your mission. An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors.
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