Care2

AUGUST 1, 2018

Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. Gary blasted out a new product announcement (in ALL CAPS, of course) to 400 recipients via ARPANET, a network of connected computers. The response? Largely negative , with one indignant recipient calling it “A FLAGRANT VIOLATION.”.

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Museum 2.0

AUGUST 1, 2018

I remember the exact moment when I snapped. I was at an informal talk by a visitor research professional from a large American art museum. The presenter was a few minutes in, setting context about a recent rebranding effort at her institution. "Our real challenge," she said, "was how to attract new audiences while protecting loyal patrons." My eyes locked on that phrase on her slide, "protecting loyal patrons.

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Connection Cafe

AUGUST 1, 2018

As the web has matured, breaches to personal information have become more and more common place. Those breaches have also become much more substantial, with examples like those that hit Equifax and Target in recent years making major news and causing users to take actions such as putting freezes on their credit and changing their online shopping habits.

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