Wed.Oct 04, 2017

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Two Examples of Nonprofit Social Media That Will Make You Smile (and learn a best practice or two)

Beth's Blog: How Nonprofits Can Use Social Media

Recently, my social media feeds have been anxiety producing, if not downright depressing. The parade of bad news: gun violence, hurricanes, earthquakes, nuclear war, fake news, and more. Unfortunately, if you work in digital strategy and social media, monitoring social is a daily task and as a result a bad mood has become an occupational hazard. What to do?

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Share of the American Wallet: What It Does and Does Not Mean for Your Nonprofit

Connection Cafe

The Blackbaud Institute’s newest research report, Share of the American Wallet , was released earlier this month. This report is based on data about discretionary spending by Americans, and focuses on the key demographic indicators of charitable giving. Here is what it means, and doesn’t mean, for your organization. DO: Focus on older generations and consider the full household makeup.

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