Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to increase Attendance at your Arts & Cultural Organization
JANUARY 24, 2020
The b uyer’s j ourney is a fundamental marketing concept in the corporate world. Companies understand that they can no longer just “push their product or services” or claim they’re “the best” and expect to see revenue growth. The concept of mass marketing (sending out the same email to everyone with the hopes that something sticks) no longer works.