Eric Jacobsen Blog

MARCH 25, 2016

You'll learn a lot about marketing from the book, Does it Work? , by Shane Atchison and Jason Burby. Most important, you'll discover their 10 principles for getting digital marketing right. What also really caught my attention was the book's discussion about the elements of good culture. Culture created from as high up in the organization as possible.

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Culture Learning Environment Environment Roles 40

Tech Soup

MARCH 25, 2016

Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that's repeated year over year, and that can be refined and tested to drive success and constituent engagement. Common examples of cornerstone campaigns are yearly renewal and membership drives, monthly giving recruitment efforts, matching gift campaigns, and the ubiquitous year-end appeal.

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Campaign Fundraising Mail Gift 37

Eric Jacobsen Blog

MARCH 25, 2016

After 20 years of working with corporations to build a more diverse and inclusive culture, authors Mark Kaplan and Mason Donovan wrote, The Inclusion Dividend. Published in 2013, the book has become a must-read for business leaders who want to learn how investing in diversity and inclusion will pay dividends in: greater innovation higher productivity stronger client relationships a more engaged workforce Today, Donovan explains in his guest post below that there are four areas of competency that

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Connection Cafe

MARCH 25, 2016

When it comes to successful peer-to-peer fundraising campaigns , the more support your non-profit can give your fundraisers, the better. Sometimes this means providing participating fundraisers with stock language to use in emails, sample social media posts, reminders to send asks to friends and family and more. But the one thing that is not often provided is a tool to help fundraisers tell their personal story.

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Story Campaign Articulate Storytelling 28

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Donor