The capital campaign case statement: friend or foe to equitable fundraising?

As cornerstones of capital campaigns typically used to persuade donors into making a major gift, case statements are often crafted to appeal to a small group of high-net-worth individuals and center their desires.

In this session at AFP ICON 2022, Claire Taylor Hansen, creative director, and Hannah Thomas, director of learning and innovation, will ask attendees to challenge their assumptions and approaches to case statements and invite them to imagine something different and more equitable.

Attendees will leave the session able to…

• Identify ways dominant approaches to capital campaign case statements reinforce inequity.
• Apply recommendations for creating case statements that advance equity.
• Reference examples of case statement approaches that push the envelope and promote fresh thinking.