[ASK AN EXPERT] What are Predictive Analytics for Planned Giving?
Bloomerang
APRIL 24, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics. . Dear Charity Clairity, My board wants us to develop more planned gifts and I’m wondering about purchasing planned giving analytics so we can better identify likely prospects.
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