Win at Multi-Channel Marketing with a Messaging Framework
Connection Cafe
MARCH 8, 2018
How will you ever get to it all? With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Email? Of course, but it’s not the engagement driver it once was. Facebook, Twitter, Instagram, traditional direct mail, your web site, blog posts, even text messages – how will you come up with unique messaging for each platform?
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