Tue.Mar 14, 2017

The Three Major Components of a Successful Annual Giving Campaign

Connection Cafe

Americans are generous and enjoy the sense of being a part of a worthy cause achieved by charitable giving. In 2015, America set a record for charitable giving, beating the previous record by four percent. This astonishing amount totaled $373 billion in cash donations !

Giving 112

Four Ways to Increase Online Giving Conversions

NonProfit Hub

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants). Consider these steps to increase your online giving conversions. Optimize for mobile.

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How to Handle Haters on Social Media Without Getting Flustered

John Haydon

Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up.

Introducing Abbott Square Part 2: Why We're Expanding in Public Space - and Why You Should Consider It Too

Museum 2.0

This is the second installation in a series of posts on the Santa Cruz Museum of Art & History (MAH)'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz.

On the Move: Great Drag-and-Drop Plugins for Easy Site Customization

Byte Technology

In the world of WordPress, customization rules the roost. Indeed, with millions upon millions of the CMS-based sites operating in the virtual realm, making your pages stand apart from the masses can mean the difference between successful exposure and wallowing in obscurity. Unfortunately, for many WordPress newbies customizing can be tricky.