Wed.Sep 22, 2021

How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are adventure books set in space. Both are full of science and science fiction.

Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes!


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How Asking Questions Helps You Connect With Your Donors


During a hectic work day where many can only squeeze in a lunch break between firing off emails, it can be hard to know if you’re making your donors feel appreciated or if you’re giving them the impression that they’re getting copy and paste interactions.

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What’s New in Year-End Giving?

NonProfit PRO

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally. Annual Campaigns Online Fundraising

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

“Unsubscribe” is not a Dirty Word in Email Marketing


As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if any improvements could be made. One of the improvements I often suggest is to make the unsubscribe link easier to find.

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5 Keys to Digital Marketing Success

NonProfit PRO

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.

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3 Things Your Organization Needs to Know about Corporate Philanthropy


Corporate philanthropy is a key component of corporate social responsibility , which is a category of initiatives held by businesses to improve society in some way.

Community colleges: A critical access point to higher education


In April, President Biden shared his American Families Plan , which aims to support low and middle-income families and children. The plan includes a proposal to allocate $109 billion for two years of free community college for all Americans, including Dreamers. .

The Nonprofit Organization’s Guide to Donor Personas

NonProfit PRO

Discover your ideal donor type! Learn brainstorming techniques, get templates for communicating to your supporters and more! Whether you’re struggling to reach new donors, or just want a refreshed viewpoint, consider putting together a few personas and see where they take you!

How to get a corporate sponsorship for your nonprofit

Charity Village

When it comes to funding, the best way to prepare for the unexpected is to expect it.? A corporate sponsor is a great way to diversify your income sources, protecting your organization during uncertain economic times.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Board diversity strategies to help nonprofits achieve success

ASU Lodestar Center

Illustration by Yuxin Qin. posted by Jen Nation Fall 2020 Alumna, ASU Master of Nonprofit Leadership & Management. With the recent pandemic, civil unrest and racism conversations front and center, nonprofit organizations are working overtime to serve communities deeply affected by these issues.

End-of-Year Fundraising & Marketing Workbook

NonProfit PRO

Download this End-of-Year Giving planning workbook to help you organize what you learned from last year’s campaigns, decide what strategies you want to employ for this year, and set your sights on your goals for the coming months

4 Effective Social Media Strategies for Crowdfunding

Get Fully Funded

Is your online presence allowing your nonprofit to successfully reach its target audience? Getting online and optimizing your digital marketing strategy has become necessary for nonprofits of all sizes.

Nonprofit Cloud Dreamforce Keynote: Deliver Unique Experiences to Drive Impact

Saleforce Nonprofit

Once a year, the global nonprofit community comes together to collaborate, share best practices, and connect at Dreamforce. This year, the focus is on building unique experiences to drive mission impact.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

How can you push for equitable research? Here are 4 ways

Charity Village

After witnessing the world spiral in the past few months (and seeing how far we must go to achieve social justice), I think we all can agree that there are no quick routes to work through the social injustices around us.

An Employee Training Management System As A Way To Achieve Long-Term Company Goals


Achieving long-term company goals is a major responsibility. Make use of an employee training management system to realize your vision. Read this blog to know more

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Calgary Foundation accepting applications for the Doc Seaman Amateur Sport Grants

Charity Village

The legacy of legendary philanthropist Doc Seaman lives on through the Daryl K. Seaman Canadian Hockey Fund, an endowment fund administered by Calgary Foundation.

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Donald K. Johnson makes $50-million gift to change the future of eye care

Charity Village

At a belated birthday celebration outside at his Toronto home, Donald K. Johnson, O.C., announced a $50-million donation to his namesake Donald K. Johnson Eye Institute at University Health Network (UHN).

TD commits $10M in the continued effort to combat anti-Black racism and systemic discrimination in Canada

Charity Village

TD Bank Group (TD) announced a CDN $10 million commitment over the next five years to the Black Opportunity Fund (BOF). This donation is among the largest contributions in Canada to a Black-focused, Black-led and Black-serving organization.

Disaster Mitigation and Adaptation Fund now accepting funding applications

Charity Village

The Disaster Mitigation and Adaptation Fund (DMAF) is a national, competitive, and merit-based contribution program intended to support public infrastructure projects designed to mitigate current and future climate-related risks and disasters triggered by climate change, such as floods, wildland fires, droughts and seismic events.

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Rothmans, Benson & Hedges invites Canadian charities to apply for $25,000 grant funding

Charity Village

Rothmans, Benson & Hedges Inc. RBH) announced that applications are open for the third annual Giving Back grant funding program. RBH encourages charities and non-profits focused on education, environmental sustainability, and community development to apply for a grant worth up to $25,000. The window for applications closes on October 31st, 2021 and details on how to apply can be found here. […].