The Importance of ‘Opportunity’ When Appealing to Donors
Achieve
MARCH 30, 2016
This article originally appeared in Philanthropy News Digest’s blog, Philantopic. . Recently, I received the following in a direct-mail solicitation from an organization seeking my support: In the past year, we have paired 300 kids with the mentors they need to be successful. Now we are calling on you to help us make sure it happens again…. Almost immediately, I asked myself, Is this the best way to start a solicitation?
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