Thu.May 31, 2012

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. You probably think about things like opens, clicks, conversions and unsubscribes. Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates.

Rate 172
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Lame spam of the day: Money

Robert Weiner

This is about as lame as it gets. I hope no one would click on a message like this. Even Outlook recognizes it as phishing. Sender: yomrgoo@yahoo.com (no attempt to make it look real). To: robert@rlplumbingcompany.com (not me). Subject: FW: Money. Text: Click Here Shared Online News Article. (That's the entire text. The link leads to [link].

Money 112
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Have Online Social Networks Become Boring?

Beth's Blog: How Nonprofits Can Use Social Media

I love this new video from the Case Foundation about the power of social media for social change. The numbers illustrate how far the field has come in adopting social media, although not 100% adoption. The video reminded me of the classic video, “ The Machine is US/ing Us.” I often used the video at social media workshops back then to generate discussion about how our world is changing.

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Infographic On Social Media For Events

Wild Apricot

Here's an infographic that offers great tips on social networking at trade shows and events.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Knowing When To Say "Thank You" To Your Customers

Eric Jacobsen Blog

In your leadership role, it's vital that your team members know how to deliver excellent customer service. " Knock Your Socks Off " type service as book editor Ann Thomas and Jill Applegate would say. Part of delivering excellent customer service is saying "Thank You" to your customers and knowing when to say "Thank You". Thomas and Applegate recommend telling your customers "Thank You" during at least these nine situations : When they do business with you.every time.

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Cook Through Everyday Happy Herbivore with the VegCookbook Club in June

Have Fun - Do Good

As some of you know, I have a second blog, VegCookbook Club , where each month we try recipes from the same vegetarian, or vegan cookbook, and share our experiences. This month's VegCookbook is Everyday Happy Herbivore by Lindsay Nixon. I hope you'll join us! You can learn more about Lindsay on her website happyherbivore.com , her blog , her Twitter feed ( @happyherbivore ), and her Facebook Page.

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A Chat With Judi Sohn

Connection Cafe

Author: Corey Pudhorodsky. As some of you may know, my podcasting history extends back before I started posting on the Connection Café For several years I published a podcast called the 501c3Cast which gave me some amazing opportunities to meet entergetic, smart, community-focused people in the nonprofit sector. One of the friends that I made when producing the 501c3Cast was Judi Sohn, the guest on this month’s employee interview.

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Personal Democracy Forum 2012 Discount for TechSoup Community

Tech Soup

The Personal Democracy Forum (PDF) 2012 conference is June 11-12 in New York. And lucky you! Our friends at PDF are offering a special 20% discount to the whole TechSoup community. About PDF. The PDF conference is organized by Personal Democracy Media (formerly Personal Democracy Forum), an organization dedicated to exploring technology’s impact on government, politics, and society.

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Steve Rosenbaum: Will Associations Become Filters for Digital Overload?

AFP Blog

Steve Rosenbaum: Will Associations Become Filters for Digital Overload? : hat I learned may surprise you. First of all, associations are a veritable content creation machine. The quarterly print magazine, annual dues, and annual meeting are a thing of the past. These groups of thought leaders are blogging, tweeting, meeting, and plugging in to social media with innovation and enthusiasm that in many ways surpasses many of the media organizations that I know well.

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Privacy, Anonymity, and Safety: Protecting Your Community

Care2

What role do nonprofits play in online privacy? How do orgs engage with audiences who are anxious about sharing information? Why don't more safe spaces exist? These are a few questions that were raised for me after attending Yahoo's Change Your World conference at the Newseum in Washington, DC earlier this month. It was hosted by Yahoo! Business & Human Rights Summit on Women, Tech, and Social/Digital Media.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.