Thu.May 31, 2012

Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. You probably think about things like opens, clicks, conversions and unsubscribes. Wrapped up in all that is the issue of sending too many emails.

Have Online Social Networks Become Boring?

Beth's Blog: How Nonprofits Can Use Social Media

I love this new video from the Case Foundation about the power of social media for social change. The numbers illustrate how far the field has come in adopting social media, although not 100% adoption. The video reminded me of the classic video, “ The Machine is US/ing Us.”

Trending Sources

Digital business is a strategic priority for CEOs… but not for CIOs (yet).


Check out the latest McKinsey Global Study on Digital Business. There’s so much good stuff in here, I’m just going to quote liberally from it.

A Chat With Judi Sohn

Connection Cafe

Author: Corey Pudhorodsky.

Infographic On Social Media For Events

Wild Apricot Blog

Here's an infographic that offers great tips on social networking at trade shows and events. events Social networking

More Trending

Personal Democracy Forum 2012 Discount for TechSoup Community

Tech Soup Blog

The Personal Democracy Forum (PDF) 2012 conference is June 11-12 in New York. And lucky you! Our friends at PDF are offering a special 20% discount to the whole TechSoup community. About PDF.

Steve Rosenbaum: Will Associations Become Filters for Digital Overload?

AFP Blog

Steve Rosenbaum: Will Associations Become Filters for Digital Overload? : hat I learned may surprise you. First of all, associations are a veritable content creation machine. The quarterly print magazine, annual dues, and annual meeting are a thing of the past. These groups of thought leaders are blogging, tweeting, meeting, and plugging in to social media with innovation and enthusiasm that in many ways surpasses many of the media organizations that I know well

How to add custom forms to your Facebook Page with ShortStack (Video Tutorial)

John Haydon

If you’ve ever thought about collecting data from your Facebook Page fans, no doubt you’ve run into several questions: How do I add a form to a custom tab? How do I add custom fields to this form? How collect entries in a single database that I can download?

Lame spam of the day: Money

Robert Weiner

This is about as lame as it gets. I hope no one would click on a message like this. Even Outlook recognizes it as phishing. Sender: (no attempt to make it look real). To: (not me). Subject: FW: Money. Text: Click Here Shared Online News Article. That's the entire text. The link leads to [link].

Mobile Commons Featured by NYC Gov as a “Leading Digital Company”

Mobile Commons

We were honored to receive a letter from Rachel Sterne, Chief Digital Officer of New York City, featuring Mobile Commons as one of the “100 leading digital companies” that make New York their home. The letter came as part of NYC’s just-released “Made In New York” Digital Jobs Map.

Cook Through Everyday Happy Herbivore with the VegCookbook Club in June

Have Fun - Do Good

As some of you know, I have a second blog, VegCookbook Club , where each month we try recipes from the same vegetarian, or vegan cookbook, and share our experiences. This month's VegCookbook is Everyday Happy Herbivore by Lindsay Nixon. I hope you'll join us!

Meet Beaconfire’s new Online Campaigns and Marketing Director

Beaconfire Wire

We’re pleased to welcome Jon Thompson (not the basketball coach) as our new Director of Online Campaigns and Marketing. In addition to helping us expand our marketing service line, Jon is one of the senior members on our Feeding America team.