Mon.Jun 25, 2018

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How Strategic is Your Organization’s Social Media?

ASU Lodestar Center

posted by Danielle Connolly Spring 2018 Alumna, ASU Master of Nonprofit Leadership & Management. In today’s day and age, it’s no longer a question of “Should we use social media?”, but rather “How can we use social media to achieve our mission?”. Organizations cannot afford to post randomly, without strategically thinking about what they post, where they post it, how or if they are engaging followers, and what they are aiming to achieve or gain from every post.