Thu.Apr 06, 2017

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7 Questions on Marketing Automation for Nonprofits

EveryAction

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

Marketing 104
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Care to Share: Allowing You Users to Submit Content on Your WordPress Site

Byte Technology

One of the hallmarks of a great website is creating a dialogue that allows your users and loyal visitors the opportunity to be a part of the conversation. Whether you’re a blogger posting about environmental concerns or political hot-button issues, an e-tailer hawking your goods and services to a niche market or a non-profit organization seeking to spread awareness of a cause and generate revenue for the greater good, getting a back-and-forth dialogue in motion builds trust and spreads—hopefully

WordPress 100
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How To Focus When You Work in An Open Office Space

Beth's Blog: How Nonprofits Can Use Social Media

In the Happy Healthy Nonprofit: Strategies for Impact without Burnout , my co-author Aliza Sherman and I share a framework to think more broadly about creating a culture of wellbeing in the workplace. It includes our relationship with our physical environment and in the workplace that refers to the nonprofit’s physical office space. When nonprofits invest in creating physical spaces that inspire employees to show up for work, staff is more engaged, productive, happy, and healthy.

Open 107
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Text-to-Give Fundraising: Making the Most Out of Mobile

NonProfit Hub

Mobile giving is on the rise , and there’s no platform more prevalent than text-to-give. As you can probably infer from its name, text-to-give software enables donors to make contributions by texting your nonprofit. How these platforms work varies by vendor, but most only require a cellular connection and a few simple steps in order to complete a donation.

Mobile 49
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The 4 Words that Make Donors Forget Your Organization

Achieve

“Your generous donation makes an impact in our community, empowers people of all ages and helps sustain our organization.”. How many times in the past few months have you found yourself writing a sentence like that (albeit hopefully more specific) when explaining why your organization needs support? If you’re like most nonprofits, the answer is quite often.

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[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy “p.s. can you share this” kind of way)! The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment.