Would Your Donor Experience Keep People Binging—or Make Them Hit Skip?
Bloomerang
JULY 2, 2025
A great donor retention strategy isn’t about doing more. It’s about designing an experience donors want to come back to. If that sounds familiar, it should. Streaming platforms figured it out years ago: keep people watching by giving them just enough payoff to feel good— and just enough anticipation to keep them curious. Nonprofits can apply the same thinking.
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