Sell With A Story
Eric Jacobsen Blog
OCTOBER 11, 2020
Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. And, the newest installment in the series is equally good, informative, practical and actionable.
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