ASU Lodestar Center

MARCH 27, 2018

posted by Chris Giarratana Digital Media Strategy Consultant. Every year, the nonprofit industry continues to grow. As more and more organizations enter the scene, the need to become competitive is ever more essential as it's the only way to ensure success. Marketing plays a crucial role in this aspect, and with a well-defined online marketing strategy, reaching your target audience and the results you want are more than ever before.

Marketing 40

Marketing Nonprofit Social Media Audience 40

Eric Jacobsen Blog

MARCH 27, 2018

"When you convey your vision, you must show your passion for it and commitment to it," explains Bart Egnal in his book, Leading Through Language. And, use words that show how you and your listeners should feel about what you are saying whether that be about your vision or the vision of your organization. For example, here are two examples from Egnal that demonstrate how to take a generic vision and then deliver it with language that shows the speaker's emotions : Emotionless : "To become Florida

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Florida Create Language Global 40

Eric Jacobsen Blog

MARCH 27, 2018

Millennial turnover is a huge problem for leaders. Millennials account for nearly 40 percent of the American workforce, and by 2025, that number balloons to 75 percent of the global workplace. “Over 60 percent of millennials leave their company in under three years,” explains Elizabeth McLeod , a Millennial and cum laude grad of Boston University. “And, there are four reasons why Millennials dump their middle-aged managers,” adds McLeod.

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Management Support ROI Job 40