How to Measure Podcast Downloads
Whole Whale
JANUARY 28, 2023
The popularity of podcasting is on the rise again, partially fueled by some run-away successes like Serial. According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Basically the potential podcast listeners are there – if you have the right content. The most attractive aspect of the medium is how intimate the relationship can be with the audience.
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