[ASK AN EXPERT] Motivating Donors to Make a Will to Leave a Bequest
Bloomerang
APRIL 3, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on legacy giving and how to overcome obstacles and barriers to receiving a bequest. . Dear Charity Clairity, How do you persuade donors to create a will so they can leave your organization a bequest?
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