Prospect Research: 6 Things to Look For in a Potential Donor
The Fundraising Authority
DECEMBER 8, 2020
Guest Post by: Adam Weinger. When you implement donor research in your fundraising strategy, you’ll learn more about your existing donors and spot potential major giving opportunities. But what if you could find out more about potential supporters before they even donate to your nonprofit for the first time? Well, it turns out you can! When you screen potential supporters before they’re even associated with your nonprofit, you won’t waste time on engaging prospects that will just donate once (if
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