Tue.Jun 28, 2022

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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

Mail 276
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Engage, request, repeat: The proven formula for retaining donors

Candid

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Donor 111
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How to Get Your Next Corporate Partner for your Nonprofit

NonProfit PRO

Oftentimes, to succeed in starting new corporate partnerships, a development team must overcome a lot of rejection. For this reason, it's best to use a company's "side door." Here are some strategies on how to get started.

Companies 232
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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The overarching goal of this next phase is to humanize the customer experience with new AI-powered conversational intelligence, mobile offline access, and innovations to the Customer Data Platform. .

Marketing 101
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Free Guide: Design Tips for Nonprofits

NonProfit PRO

Quality design can boost visibility for your nonprofit and take your fundraising to new heights. If you’re not an artist and don’t have the budget to hire one, fear not! Download your free guide to learn essential principles of design you can implement for free, with resources you already have.

Design 229
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The Secrets of Nonprofit Storytelling: Social Media, Staffing Issues, & Beyond

DonorPerfect

We handpicked industry experts to lead virtual sessions on nonprofit storytelling techniques that promote fundraising growth and success. Even though the conference is over, there’s enough value in these sessions to influence your campaigns for years to come, and we want to share as much of our speakers’ knowledge as possible. Here are highlights from Read More ».

More Trending

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How "Small" Payroll Mistakes Cause Multi-Year S#!t Storms for Nonprofits

Blue Fox

The 4 Most Common Payroll and Tax Compliance Mistakes and How to Avoid Them There’s something stinky in the air lately. It smells like past payroll mistakes. And it takes a while to clean up. Here’s the reality: you want a badass bookkeeper , not a BAD bookkeeper! Nonprofit bookkeepers must understand nonprofit payroll and tax compliance.

Causes 78
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Eff the ineffable

Hands on Fundraising

Or, how to make your ask concrete, if you work for an arts organization. Arts lovers know that art can’t always be constrained by words. I spent a good part of my career as a staff person in an arts organization. Theater was my route into the nonprofit world. But my love for all kinds […]. The post Eff the ineffable appeared first on Hands-On Fundraising.

Arts 88
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7 Ideas to Future-Proof Your Volunteer Program

Volunteer Hub

The best way to future-proof your volunteer program is by adapting to the needs and expectations of volunteers that provide their time. Creating a strategy and setting goals is one of the best ways that your organization can future-proof your volunteer program. At VolunteerHub, we are consistently looking at best practices, trends, and events that impact how nonprofits can better recruit, engage, and manage volunteers.

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How to Run a Sponsorship Sales Meeting

The Sponsorship Collective

Are you about to have your first sponsorship sales meeting but you feel apprehensive about how to approach it? You want the meeting to go smoothly, but you’re not sure if you should bring your sponsorship proposal or be ready to negotiate so soon. The first sponsorship sales meeting is a critical place to be […]. The post How to Run a Sponsorship Sales Meeting appeared first on The Sponsorship Collective.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Spotlighting the Benefits of the Stakeholder Economy at Davos 2022

Saleforce Nonprofit

Salesforce.org was thrilled to be a part of the 2022 World Economic Forum in Davos, Switzerland late last month, as the event was held in person for the first time in two years. This unique annual gathering brings together political, business, civil society, and media leaders to discuss big ideas and challenges. An important part of what we do at Salesforce.org is to convene those who can push the needle on improving the state of the world, and Davos was an ideal opportunity for us to engage ins

Benefit 59
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Emergency Fundraisers: Be Prepared for Anything

Qgiv

No nonprofit is immune to disasters. Whether it be a fire, a natural disaster, a supply shortage, or another unforeseen circumstance, it’s important that nonprofits be able to respond quickly to continue providing the services they offer. Part of having your preparedness strategy in place is knowing how to host successful emergency fundraisers. Emergency fundraisers can be a big help when you’re facing unprecedented need at your organization.

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Bloomerang Automations: Zapier 201

Bloomerang

The post Bloomerang Automations: Zapier 201 appeared first on Bloomerang.

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5 Types of Nonprofit Sponsorship Letters [Free Samples + Tips]

Donorbox

Nonprofits send sponsorship letters to gain support from local businesses and corporations. Most companies must run a sponsorship request by several employees before concluding. This is especially true with larger corporations. A sponsorship letter is your first step into their company, but by no means is it the last. Writing a sponsorship letter gives businesses […].

Sample 52
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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Intercultural competence and the IDI®: The first step to intercultural empowerment and effective equity, diversity, and inclusion

Charity Village

Interpersonal and intercultural communication could be more of a joy rather than a chore if informed by self-awareness about how effectively you bridge diversity and cultural/value differences between yourself and others. At the outset, this distinct form of self-awareness can be gained from a professional assessment – the Intercultural Development Inventory® and feedback that reveals […].

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How to Drive Giving By Optimizing Your Donation Form

Media Cause

As we move further into 2022, your nonprofit is likely making moves to advance your fundraising strategy for this year. But whether you’re looking to collect more donations online, attract more donors overall, or generally improve your website’s role in your fundraising, your donation form is one of the first resources you should optimize. . Your donation form is arguably your most important online fundraising tool , as every supporter who makes a contribution will need to interact with it at so

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How to Overcome Objections in Sponsorship Sales 

The Sponsorship Collective

Have you ever gotten to the point in your sponsorship program where you have a discovery session as well as a few good follow-up meetings (or so you thought they were good) only to be told once you start talking sales that the prospect doesn’t want to go through with the deal? You can feel […]. The post How to Overcome Objections in Sponsorship Sales appeared first on The Sponsorship Collective.

Program 52
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The Evolution of The Donor Experience: What You Need to Know

OneCause

The post The Evolution of The Donor Experience: What You Need to Know appeared first on OneCause.

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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How to Market Your Podcast: The Complete Guide

The Sponsorship Collective

You’ve got what you believe is a really good thing going with your podcast. The only thing is that listenership is nowhere near what you imagined it would be by this point. You think it’s time to start marketing your podcast, but how? Here’s how to market your podcast: Advertising Social media marketing Content marketing […]. The post How to Market Your Podcast: The Complete Guide appeared first on The Sponsorship Collective.

Podcast 52
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Bloomerang Academy: Practical Tips for Your Fiscal Year-End

Bloomerang

The post Bloomerang Academy: Practical Tips for Your Fiscal Year-End appeared first on Bloomerang.

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Bloomerang Academy: Donor Cultivation and Annual Reports

Bloomerang

The post Bloomerang Academy: Donor Cultivation and Annual Reports appeared first on Bloomerang.

Report 56
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Bloomerang Automations: Zapier 101

Bloomerang

The post Bloomerang Automations: Zapier 101 appeared first on Bloomerang.

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!