Get Results When You Put Yourself in Your Donors’ Shoes
AUGUST 3, 2020
If you had a choice, would you walk a mile uphill in snow in uncomfortable shoes? Of course not. Then why are you asking that of your supporters? When you see increasing donor attrition rates or decreasing event participants, try walking in their shoes. You might realize the journey is a little slicker than you thought. hjc has worked with dozens of nonprofits to ‘stand in the shoes’ of their constituents, a process known as Constituent Experience (CX) journey mapping.