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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

The kind of information you decide to share can also help determine what format (for example, eBook, Quiz, or online course) makes the most sense for your situation. With digital content, your nonprofit only needs to make a one-time investment.

Content 93
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Practical Tips for Running the Best-Ever Online Fundraising Store

Qgiv

If you’re running your store as part of a peer-to-peer event, check out our Marketing Your Peer-to-Peer Event eBook! Check out this example from Bear Creek Regional Park: Potential sponsors saw a summary of the perks associated with each sponsorship package, then see the full description when they click on individual item.

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Fascinating Meeting at the Copyright Office

Beneblog: Technology Meets Society

The Author’s Guild asserts that they control the audio rights and that delivering a text ebook to a device which could speak it aloud with synthetic text-to-speech and that their commercial market for audio books will someday be significantly affected by TTS. Of course, the Librarian of Congress has pronounced on this topic already!

Copyright 104
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Benetech: the Equilibrium Change Machine

Beneblog: Technology Meets Society

The team laid out the figure below: Benetech's Equilibrium Change Model Looking at this summary of how Benetech operates, it was clear to me that our theory of change matched the framework from Osberg and Martin. The first was the ebook. These formats now underpin the ebook industry of today.

Change 100
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5 Nonprofit Newsletter Ideas to Engage and Inspire Your Supporters

Neon CRM

Instead, you’re writing a two to three-sentence summary of that post focused specifically on the theme of your newsletter. Add visuals: An image or graphic next to the summary can make it more eye-catching and help it stand out in the newsletter.

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

Craft Your Simple Statement: This is a summary and should be something that everyone in the room agrees on. For more details about this process and examples, download the free eBook “Discovering Your Nonprofit’s Unique Value Proposition: A Step-by-Step Guide.” Support the Top Claims: Find evidence that backs up each claim.

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Why Cultivating Sustained Giving Makes Our Nonprofits Better

Connection Cafe

Read more from Marc by downloading the npEXPERTS ebook and by following him on Twitter. Finally, be sure to plan for routine communications like renewals, cancellations, tax summaries, etc. Check out his chapter in the new npEXPERTS eBook at www.blackbaud.com/npexperts ! Digital marketing, nonprofit strategy, & storytelling.

Giving 42