eBooks #2: So you want to e-publish? Mechanics…

Zen and the Art of Nonprofit Technology

Obviously for me, publishing eBooks is going to be something I do at some point, perhaps sooner rather than later. I’m talking in this post about self-publishing eBooks. Since this is a technology blog, and not a marketing blog, I won’t talk about the details of getting an ISBN number, or getting nice looking cover art, or getting the word out, etc. There are also avenues that will allow you to sell both your print book alongside your eBook.

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eBooks #1: ePub is to eBooks as MP3 is to music?

Zen and the Art of Nonprofit Technology

EBooks are moving into adolescence, and the question is, which format will win, or does one format have to win? The truth, is, though, the iPad became the second most popular device to read eBooks in a very rapid amount of time , mostly to the detriment of the Kindle. All other readers have tiny market share in comparison to both of those players. Sony’s eBook reader and store dies because no one uses it. Books Technology Zen amazon epub google

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Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. In this post we’ll cover: How to Achieve Integrated Marketing Success.

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use marketing technologies.

Technological Protection Measures and the Blind

Beneblog: Technology Meets Society

Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies. This has created the ironic situation where blind people, who because of their disability require access to digital copies, have been effectively locked out of purchasing ebooks for the last decade.

The Nonprofit Weekly Roundup: Blogging Advice, Better Websites, and Email Marketing Stats

Connection Cafe

Tech Impact compiled 20 Insightful Nonprofit Technology and Social Media Stats , validating the need for nonprofits to establish a social media presence and incorporate story in order to grow their supporter base. I can’t believe it.

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Receiving the 2013 Migel Medal

Beneblog: Technology Meets Society

This is the field where I found my life’s calling, applying technology to meet critical needs of society, where the market is likely to fail. From my college dorm room, where I thought that pattern recognition could do more than target missiles, to my first successful high tech company where we built technology that could read just about any font without training, to Benetech’s founding with the Arkenstone reading machine for the blind.

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5 Facebook Marketing Tips for Nonprofits

BoardAssist

Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help get your page seen. Social media marketing has a lower cost and enables organizations to connect with potential volunteers, sponsors, donors, etc.

All-In-One Nonprofit Marketing Library (Link Roundup)

NonProfit Hub

Nonprofit marketing is a tough thing to wrap your head around. In this nonprofit marketing roundup, we assembled the best of our nonprofit marketing advice, going from a broad view all the way down to the nitty-gritty details. Whether you’re looking to try out a whole new marketing approach or revamp the one you already work with, we have lots of resources for you to sift through. Online Marketing. Email Marketing. Content Marketing.

Build Core Strength with a Modern Marketing Team

SocialFish

This is the second in a series of posts with great advice about content marketing – read the first one here. Technology and market channel growth play a big role in how organizations choose to structure themselves. This is a guest post by Vivian Swertinski at Informz.

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Better marketing for nonprofits

ASU Lodestar Center

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. The problem is even more acute for nonprofits, which typically experience stricter budgets and more mission-related limits on what they can do when they market.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

The Science Behind Engaging your Supporters

Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow.

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Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies

Beth's Blog: How Nonprofits Can Use Social Media

E-Book #1: Fundraising and Marketing Tips for Nonprofits. 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com.

Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. Data is also the irrefutable evidence we need to get approval for a new tactic, employee, or technology. Analytics Driven Fundraising eBook.

5 Ideas to Help You Take the Next Step with Your Online Visitors

Connection Cafe

But how to execute on that premise is an ever-evolving landscape of strategies, tactics, and technological assets (which we’ll be discussing in our 7/16 webinar). Dowload the eBook and join us for our webinar series all about building strategies for new donor acquisition online!

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How to Build Meaningful Relationships on Social Media Using the 80/20 Rule

Connection Cafe

Of course, a good social media strategy will include beautiful, inspiring content and leverage the newest social media technology or app, but at the end of the day, those things are lost without human connection. Want more nonprofit marketing and fundraising ideas?

4 Ways to Gain Followers for Your School on Instagram

Connection Cafe

Now that we have a following on Instagram, as well as interest in our account, we are going to use Canva to create images that promote our free eBooks. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools.

3 New Free Resources for Nonprofits

Wild Apricot

To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.( E-mail marketing Facebook Fundraising General non-profit interest nonprofit non-profit Non-profit Communications Non-profit technology nptech research social media surveys Twitter webinar

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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Got 10 Minutes? Don’t Miss This Interview With Nancy Schwartz.

Connection Cafe

While attending NTEN’s 2014 Nonprofit Technology Conference, I had the privilege of sitting down for an invaluable 10 minute interview with Nonprofit Marketing Problem-Solver & Coach Nancy Schwartz. Read Nancy’s ideas on improving donor retention in the npEXPERTS eBook!

Free Facebook Guide for Small Non-profits

Wild Apricot

social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook.( Tags: Non-profit technology Fundraising nptech Marketing online community Facebook social media If your organization is struggling to figure out Facebook – and who isn’t?

5 Ideas to Help You Take the Next Step with Your Online Visitors

Connection Cafe

But how to execute on that premise is an ever-evolving landscape of strategies, tactics, and technological assets (which we’ll be discussing in our 7/16 webinar). Dowload the eBook and join us for our webinar series all about building strategies for new donor acquisition online!

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#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising

NetWits

If you’re at The 2013 Nonprofit Technology Conference we’d love for you to join us > [link]. The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. #13NTCcents.

Increasing Accessible Publishing Globally

Beneblog: Technology Meets Society

The world has finally moved beyond just electronically creating books that are then distributed as ordinary print books to actually delivering digital ebooks. This shift is already happening in major markets: Amazon.com now sells more digital books than print books. Pioneers like George Kerscher and the DAISY Consortium have worked tirelessly to ensure that the standard format for talking books for people with visual impairments has become the primary commercial ebook standard.

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). In Farra Trompeter’s recent Big Duck blog post, Facebook for nonprofits: Moving your marketing beyond the likes , she recaps insight shared by Kaiya Waddell and Amy Bryant at a recent 501 Tech NYC event.

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White House Summit Promotes Pro Bono Service: Connecting Companies with Nonprofits for the Sake of Social Good

Connection Cafe

They are the people working at the emerging tech firm down the street, the small business owner who always engages in community work, the CPAs, HR representatives, marketing folks, salespeople and facilities managers who walk into the doors of all those place of business around you.

Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website

Nonprofit Tech for Good

When it comes to technology, you get what you pay for. Their non-techie and friendly approach to WordPress web hosting might be refreshing to creatives or marketers at nonprofits. Flywheel – good for non-techy marketers and ideal for pain-free WordPress migrations.

The Most Exciting Thing to Happen to npENGAGE Since 2011

Connection Cafe

Simplified Categories: We’ve slimmed down and consolidated the 9 categories and 20+ subcategories to 5 total categories: Nonprofit Technology , Nonprofit Fundraising , Nonprofit Marketing , Nonprofit Management , and Nonprofit News.

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The Struggle for Book Access (Blog Post #1)

Beneblog: Technology Meets Society

In it, we pointed out the irony that the first generation of ebook readers being inaccessible to blind people. This irony continues: it’s a terrible shame that Amazon (and other ebook device vendors) keeps putting out ebook products that are inaccessible to the blind! There have been occasions where new technology was introduced and the publishers made the money and the authors did not get a share.

3 Tips on Planning a Nonprofit Crowdfunding Campaign

John Haydon

Go Social – technology and social media allow you to reach your network quickly and often. If you’re looking to start crowdfunding, find out how execute the perfect campaign from start to finish in our latest ebook: How to Plan a Nonprofit Crowdfunding Campaign.

Ten Books for Every Nonprofit Professional’s Reading List

Beth's Blog: How Nonprofits Can Use Social Media

If you are looking for more recommendations, check out Book Authority’s list of 52 Best Nonprofit eBooks of All Time ( The Happy Healthy Nonprofit is #9). Effective storytelling is the secret sauce of nonprofit fundraising and marketing.

Benetech’s Framework for Developing New Social Enterprises

Beneblog: Technology Meets Society

In my contribution to Ron’s book, I discuss the framework that guides us at Benetech, the technology nonprofit I lead. When I first started pursuing the idea of using technology to solve challenging social problems, it was a pretty radical idea.

Great reads from January 16th through February 6th

Amy Sample Ward

These are my links for January 16th through February 6th: How Twitter is Being Used By Companies | Mobile Technology in TAFE - Great post from Sue Waters about how different companies are using Twitter. " Social Media Not To Go Mainstream in Business in 2009 - Download this ebook about marketing and social media, "Marketing in 2009: 12 marketing professionals reveal their execution imperatives" Tags: roundup bookmarks

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China Braille Press

Beneblog: Technology Meets Society

Not only do they produce Braille in quantity, but the Press is also developing affordable technology for blind people such as screenreaders and talking ebook players. The China Braille Press was another impressive visit.

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How Crowdfunding Can Help Cultivate True Employee Engagement

Connection Cafe

Some of this research is highlighted in Blackbaud’s CSR 2020: Experts Look Ahead eBook, which includes insights from a number of CSR thought leaders.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Our first installment covered the must-haves for your nonprofit marketing plan. Technology drives change. Technology allowed that to happen!

10 Steps to #GivingTuesday Success

NonProfit Hub

As the holidays approach, the email marketing experts at iContact want to remind consumers that not everything revolves around shopping or sales. Your content can come in many forms, such as blog posts, email campaigns, press releases, YouTube videos, downloadable eBooks, podcasts, etc.

Content Strategy Lessons from Lego: Everything is Awesome, Especially your Content

SocialFish

This post originally appeared here on the Vanguard Technology blog. And then it dawned on me the marketing genius of this plan (which could only be concocted by President Business ). ———— Everything is awesome. Everything is cool when you’re part of a team.

Free education tools you have never heard of

SocialFish

There are thousands of science eBooks, ask expert section and online classrooms on the website. There are tons of videos on the website and this allows users to learn new information in life sciences, business and technology, among others.

I Need a Good Lawyer

Beneblog: Technology Meets Society

However, the time has come when we need a really smart attorney to join Benetech and help us navigate the intersection of technology and social good. After all, they’re proud of their creations and would love to see them benefit disadvantaged people and communities, where regular market forces would fail to go. The DMCA 1201 ruling on ebook access through DRM circumvention was clearly aimed at us: should we take up the challenge?

Why I still auto-DM new followers on Twitter

John Haydon

For the past three years I have been using an auto-DM on Twitter despite the popular opinion that they are evil, and that if you use one, you are a self-centered marketing moron. Technology isn’t good or evil – people are. Technology isn’t careless – people are.

8 Books for Nonprofits To Read and Book Giveaway

Beth's Blog: How Nonprofits Can Use Social Media

I had the chance to chat with him about social media, technology, and giving and hear his wisdom and stories first hand. I’ve been obsessing about visual marketing, infographics, and data visualization this past year.

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies. Supporting: customers may self support each other, or companies may directly assist them using social technologies. Photo by Halloween Jack.