#4Change Chat Wrap-Up: Community Building
Amy Sample Ward
JUNE 17, 2010
Action = money, sale, clickthrough, unique visitor, download, lead generation, email address, form fill out, questionnaire, etc. Successful and Unsuccessful Examples: From @davidahood: Greenpeace internationally had great success recently with the Nestle campaign getting Nestle to end deforestation in Indonesia for palm oil.
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