Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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NonProfit PRO

NOVEMBER 1, 2021

Even if you have 150 donors in your portfolio right now — the maximum number of donors in a qualified portfolio — my guess is that over half of them would not pass the gut-check test. If you’ve never done this gut-check exercise, I urge you to do this immediately.

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Donor Exercise Test Gift 214

sgEngage

OCTOBER 29, 2021

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. The original donation form we designed for Fidelco was a multi-page form where the donor progresses through a few steps to complete their donation.

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Test Donation Images Alternative 89

DonorPerfect

APRIL 26, 2023

You and your team spend countless hours writing the perfect emails to send out to your donors. You’ve chosen your words carefully, found the perfect images to include, and created a call to action your donors can’t say no to.

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Test Results email Nonprofit 59

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

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Tools Donor Fundraising Survey 88

The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. Volunteers offer the perfect opportunity to put this theory to the test. Volunteers are Amazing People…& Can Be Amazing Donors, Too! Photo Credit: U.S.

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Volunteer Donor Storytelling Linkedin 189

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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Relationship Donor Language Build 105

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

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Digital Donor Work Calendar 91

sgEngage

SEPTEMBER 27, 2023

Without it, your efforts to cultivate and steward donors won’t go very far. A trusting relationship with donors contains shared perceptions and values, openness, transparency, and a willingness to grow the connection. Your Perception of Your Donors I’m sure you can remember an interaction that felt purely transactional.

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Retention Donor Build Strategy 87

Bloomerang

JUNE 2, 2023

Dear Charity Clairity, I know calling donors to thank them is a good idea. If you’re a small charity If you’re a small charity, and receive just a few gifts a day, you could reasonably call every donor. Make it easy to accept donations wherever your donors are. You probably can’t call all those donors.

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Donor Charity Gift Test 95

NonProfit PRO

APRIL 1, 2024

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

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Personal Fundraising Test Content 176

Candid

MARCH 2, 2022

Capital campaigns are big undertakings, for both you and your donors. They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. It’s natural to fear donor fatigue during a capital campaign.

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Campaign Donor Gift Test 111

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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Donor Social Media Websites Content 85

Bloomerang

JULY 7, 2022

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Do you think these gifts are meaningful to donors? Run an A/B test.

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Gift Donor Giving Charity 123

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Bloomerang

JULY 12, 2021

I took my teenager there last weekend to test the magic, and it was pure delight. . It tells us that the opportunity to surprise and delight your donors is closer than you think. . Be honest: What kind of memorable and meaningful experiences are you creating for your donors right now? Give them the gift of being known by you. .

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Donor Create Tips Celebrate 140

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

Whole Whale

NOVEMBER 12, 2021

How to set up new Facebook Nonprofit Donor Audiences. We suggest creating an audience for each of these and using the maximum lookback window of 365 days to capture as many previous donors and supporters as possible, as well as ensure these audiences are large enough to target on the platform.

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Facebook Donor Nonprofit Audience 110

Nonprofit Tech for Good

MARCH 19, 2023

How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? Sponsored groups can always file for a 501(c)(3) status after you’ve proven your concept can gain support from donors and volunteers. What do you do to get started?

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Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . The donor retention formula. Segmenting donors.

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Donor Retention Rate Database 111

Qgiv

JULY 10, 2023

Across the fundraising landscape, there is broad interest in reaching prospects and donors with more inclusive, equitable, and responsible messages. Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships.

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Storytelling Donor Cancer Guidelines 75

Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . To understand where we are, including fundraisers and nonprofits, with donor data protection, we have to take a look at what happened in souring the public on the idea that privacy was dead.

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Donor Law Data New York 139

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! The Donor Retention Crisis—and Why It Matters. Why are first-time donors such a big deal?

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Retention Rate Donor Issue 111

CauseVox

FEBRUARY 3, 2022

Donor engagement is often a stressful activity for many nonprofits, small or large. Social media can help bridge the gap with focused strategies and clear intentions. Do you struggle to get heard in a noisy, cluttered online world? Do you want to create deeper connections with community members? About your Speaker.

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Social Media Donor Media Social 96

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Your brand strategy and key messages should form the foundation for all of your donor communications, new and old. Rather than creating something completely different, use your brand values, personality, and key messages as a guide first, allowing donors to better understand and recognize you amid the crowded end-of-year fundraising space.

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Communication Fundraising Test Hints 295

sgEngage

NOVEMBER 20, 2023

No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Create a data-based plan for your donors that determines who your segments will be and which segments will receive which touchpoints. Do your monthly donors expect your newsletter?

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Data Giving Work Test 95

sgEngage

MAY 31, 2023

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a plan to convert those bikers, gamers, walkers, golfers, dancers, scavenger hunters, or pub crawlers into monthly donors, you’re missing out on the point of putting on an awesome P2P event.

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Donor Registration Map United Kingdom 76

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

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Communication Donor Data Guide 98

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This makes it easier for your donors to choose how much to give to your nonprofit.

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Donation Donor Gift Nonprofit 75

Association Analytics

APRIL 1, 2024

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing.

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Data Strategy Associations Survey 210

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Relationship Donor Build Tips 96

Bloomerang

AUGUST 7, 2023

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. I prefer a different donor paradigm.

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Gift Donor Time Mail 73

Neon CRM

NOVEMBER 15, 2023

For these reasons and more, direct mail donor acquisition works. The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail? There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

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Mail Campaign Donor Tips 52

Get Fully Funded

OCTOBER 5, 2021

Donors who gave to you once will slip away. Even if your donor loves your cause, if your email hits on a day that they don’t have much time, the subject line is the key to getting your email opened. How do you let your donor know in a short subject line that the email is urgent? So take the time to get this right. Make sense?

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Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options.

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Websites Work Test Nonprofit 313

Pamela Grow

NOVEMBER 13, 2023

But along with fundraising comes the responsibility of engaging donors. After all, your fundraising efforts won’t be successful if you don’t turn community members, social media followers, and website visitors into donors. Only ask for the most important information, such as the donor’s name and email address. Let’s get started!

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Donor Giving Online Gift 52

Get Fully Funded

APRIL 4, 2024

As you incorporate these tips, work at fostering genuine supporter relationships, and strategize ways to improve the donor experience, you can generate more reliable revenue streams over time. Boosting revenue starts with forming stronger ties with the people who support your mission: your donors. Personalize donor outreach.

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Donation Strategy Nonprofit Gift 107