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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? The Millennial Impact Project studied why donors across generations start giving.

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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

Steward donors and encourage them to become loyal to your organization. . Well, donor loyalty is the biggest factor in determining and stewarding potential major donors. The donors who are most active and engaged with your organization are your best major donor prospects. . Take good care of Dani, Max.

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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Teach For America (TFA) is an education nonprofit that recruits and develops a diverse corps of outstanding leaders who make an initial two-year commitment to teach in high-need schools and become lifelong leaders in the effort to end educational inequity. Reimagining Business Processes. Written by Blake Becker.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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How to Retain Your Year-End Donors

Neon CRM

You may be balancing your final push to reach your fundraising goal with event planning, donor meetings, board meetings, and planning for the new year—and that list doesn’t include all the things you do outside of work, either. That’s why it’s essential to have a donor retention plan in place. Let’s take a look.

Donor 98
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[ASK AN EXPERT] How To Handle Donor Rejection

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to handle donor rejection. . Dear Charity Clairity, How do I get a donor? A teaching moment. Be gentle, both with yourself and your donor. Your offer is a message about the problem, solution, and how the donor can help. No” is not personal.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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