article thumbnail

Material Unveils Nationwide Segmentation of Charitable Donors

NonProfit PRO

Material announced the results of a new nationwide donor segmentation study, dividing the donor population into five distinct “types.”

Donor 264
article thumbnail

Leverage 100% of Your Wealth Screening Results

NonProfit PRO

It’s a fact: the more information you have about donors and prospects, the more strategic your fundraising campaigns can be. Get the Wealth Screening Playbook to learn how to leverage all of your wealth screening results. And, the most efficient way to uncover this information is through wealth screening.

Results 245
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalize the Donor Experience With Marketing Automation

NonProfit PRO

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Personal 282
article thumbnail

6 Tactics to Improve Your Nonprofit’s Online Fundraising Results

NonProfit PRO

Donors are giving less overall, so what can you do to optimize your nonprofit’s online giving strategies? Experts shared their thoughts on donor fees, year-end giving, social media, donation buttons and more.

Results 301
article thumbnail

Plan for Year-End Giving Now to Maximize Results

NonProfit PRO

If you’re not planning ahead, you’re likely missing out on gifts your donors are willing to make. Join this webinar with fundraising expert Kristin Raack, CFRE, GPC, to learn how to increase your staff’s fundraising capacity and results. Likewise, many nonprofits receive anywhere from 40 to 75% of their annual support at year-end.

Results 246
article thumbnail

Increase Nonprofit Results With Behavioral Science and Loss Aversion

NonProfit PRO

In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.

Results 246
article thumbnail

How to Ensure Donor Engagement Strategies Actually Drive Nonprofit Contributions

NonProfit PRO

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

Strategy 314