For the vast majority of nonprofit organizations, your year-end campaign is, by far, the most important. In fact, 30+% of all annual giving occurs in December.
With stakes that high, it’s no wonder that planning your year-end campaign can be stressful, even intimidating. And in the whirlwind of asking, many organizations often forget to plan what happens after the gift is made.
Having a robust, thought-out donor relations plan for year-end is equally, if not more so, important than your asks. Not only does heartfelt appreciation go a long way toward building donor rapport, but it also sets you up for success in the new year.
In this 60-minute live webinar, you’ll learn:
- Why donor relations matter and especially at year-end
- How to “warm-up” donors now for your year-end asks
- Where to start with donor relations planning and best practices
- What to include in your year-end donor relations plan
This session will also feature a live Q&A and be recorded for on-demand viewing.
You’ll also receive a template for starting your year-end plan and lots of examples of warm & fuzzy donor touches that will make your donors feel great about their gifts!
This session will also feature a live Q&A and be recorded for on-demand viewing.
About your Speaker
A dynamic strategist, Julie Edwards turned her skills to the nonprofit sector in 2010, first as a development director and then executive director. During her tenure, she doubled her organization’s overall budget to $2.4M, increased fundraising revenue by 600+%, and oversaw $800K+ in capital projects. In 2020, Julie launched her business in order to share the strategies she learned on her remarkably successful journey. When not making the world a better place, Julie enjoys cooking, painting, and cuddling with her rescue dog Millie.
