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The Individual Donor Problem — Are You Addressing It?

NonProfit PRO

America is a very giving nation, and individual donors are leading the way. However, despite growing giving dollar totals, there is a individual donor problem. Americans gave more in 2020 than in 2019. In fact, of the record $471 billion contributed in total, about 80% were from individuals.

Problem 289
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The Nonprofit World’s Robot Problem: AI Does Not Replace Donor Engagement

NonProfit PRO

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

Problem 312
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Are donors the problem with fundraising?

Hands on Fundraising

Are donors really the problem with fundraising? There is a concept being talked about in some fundraising circles – “donor dominance”. The idea is that some donors behave badly (true enough) and because of that, all donors must be… I’m not really sure. The post Are donors the problem with fundraising?

Problem 134
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Start Your Ask with the Problem!

NonProfit PRO

Donors want to solve problems. “Last year more than one million quarter-inch drills were sold – not because people wanted quarter-inch drills, but because they wanted quarter-inch holes.” This often-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift officer (MGO).

Problem 253
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3 Ways to Personalize the Donor Experience

NonProfit PRO

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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The Problem With Giving Societies and Membership Programs

NonProfit PRO

The good part about an annual society or membership fee is that it is repeated, so there is donor and value retention. The bad part about it is that the donor is not asked to increase giving or give again in the same year.

Problem 243
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Gratitude Matters: Overcoming Nonprofit Thank-You Problems

DonorPerfect

Expressing gratitude not only strengthens donor relationships, but it also increases the likelihood of continued support and engagement with an organization’s mission. However, when it comes to thanking donors, nonprofits often encounter numerous challenges. Acknowledging supporters is fundamental to successful fundraising.

Problem 98