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Report: People With Lower Incomes Donate Less, Say Wealthier People Should Donate Instead

NonProfit PRO

A new survey from the BBB Wise Giving Alliance showed that younger people and people with lower household incomes decreased their donations over the past five years. The survey also highlighted other giving trends and offers insight for nonprofits on what will make donors contribute in the future.

People 237
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People are people… even donors

Hands on Fundraising

Let’s talk about donors. We fundraisers seem to have complex feelings about donors. People are people… and donors are people, too. To borrow from Depeche Mode, donors […] The post People are people… even donors appeared first on Hands-On Fundraising.

People 52
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People are people… even donors

Hands on Fundraising

Let’s talk about donors. We fundraisers seem to have complex feelings about donors. People are people… and donors are people, too. To borrow from Depeche Mode, donors […] The post People are people… even donors appeared first on Hands-On Fundraising. Are they your boss?

People 52
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Donors Are People, Not Wallets

Donor Search

People—not pocketbooks—fund non-profit organizations” is a regular mantra in the DonorSearch office. But this approach reduces potential donors to their assets and doesn’t bring a non-profit any closer to knowing if the prospect may donate. … The post Donors Are People, Not Wallets appeared first on DonorSearch.

People 98
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Should You Solicit Donors With Cognitive Impairments?

NonProfit PRO

The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline?

Donor 267
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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Storytelling can entertain, educate and entice people to act. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.

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How Nonprofits Can Engage With 26 Million Potential Donors

NonProfit PRO

About 81% of Americans said they make charitable donations, and 26 million people work for companies offering company match programs to employees. Here are five key engagement tactics to help nonprofits build ongoing relationships with current and potential donors with access to a corporate match program.

Donor 246