Donor Engagement: Teaching an Old Dog New Tricks

Connection Cafe

This is the overall state of donor engagement these days among many social good organizations. It looks at the consideration process that the donor goes through and tries to consider how to engage rather than solicit. Nonprofit Fundraising donor cultivation Donor Engagement

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

Trending Sources

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list. The challenge is greater with event donors because you know next to nothing about them.

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Top 10 Tough Donor Data Migration Decisions

3rd Sector Labs

If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make. D4: How many years of donor data do I migrate?

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. . Nonprofits can connect with donors without asking for another gift.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

The 5 ½ Principles of Effective Donor Surveys

Connection Cafe

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. older donors).

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7 Spring Fundraisers to Delight Your Donors

NonProfit Hub

All you need are some plastic eggs, candy to fill them with and an open green space—and don’t forget to acquire the proper permits if you’re holding it at a park! Nothing says spring quite like flowers, so host a workshop that teaches donors the basics of floral design.

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Charities open their finances to donors via smartphone apps – USATODAY.com

AFP Blog

Charities open their finances to donors via smartphone apps – USATODAY.com : Potential donors in New Jersey and Washington state can already check out charities on their smartphones before they write checks. Other states are likely to follow, says Patrick Rooney, executive director of the Center on Philanthropy at Indiana University

Donor Relations Guru: Dear fundraiser, an open letter from your friend in donor relations

AFP Blog

Donor Relations Guru: Dear fundraiser, an open letter from your friend in donor relations : irst, I''m here to help. I come from a place of yes, and I want others to as well. I''m excellent with details and rules and can navigate bureaucratic nightmares swiftly like a water moccasin. I''m a people pleaser who just needs a little positive affirmation and some team work and wow can I move mountains for you.

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Turning a New #GivingTuesday Donor into a Lifetime Donor

Connection Cafe

In fact, I might be currently trapped in your LYBUNT donor query (“last year but unfortunately not this year”). Every donor, volunteer, newsletter subscriber, and web dweller should know about your program. Teach your donors how easy it is to join. Stay Open. O – Open.

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. I suggest a nonprofit differentiates itself to its donors when it is: Genuinely personal. Openly thankful.

Growing your Members and Donors with the Power of Data

Connection Cafe

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors. I had the privilege of hearing from Rosie Siemer and Dana Hines on Membership & Engagement: The Power of Data at bbcon 2016.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. How CRM + donor management software can help your teams work better together.

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Fortunately, as in today’s dating world, technology can help smooth the transition for foundations and donors to go from “first date” to a long-term relationship.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Combat the challenges of donor retention? So, how do we know that nonprofits don’t know their donor data? What’s worse, DONOR data degrades faster than most any other type of data. Because donors are people, and people’s lives change. Answer: only what is stored in the donor database.

Open Source vs. Proprietary: Nonprofit CRM

Zen and the Art of Nonprofit Technology

Organizations use this tool to track donors, send out newsletters, track the success of campaigns, track who is engaged with the organization in what ways, etc. Because of this, the deck has always been stacked against open source tools in this arena. However, Salesforce in particular has a leg up that most other proprietary tools don’t have, because of their open APIs and their incredibly robust development platform.

10 Donor Data Migration Decisions: Q&A with Gary Carr

3rd Sector Labs

The topic – “10 Decisions You Will Face with Any Donor Data Migration” – focused on preparing for your next CRM or data migration while addressing 10 tough decisions nonprofits encounter along the way. Where can we access your Donor Data Management Dictionary?

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5 Steps to Boost Donor Acquisition with Ticketing

Connection Cafe

Are you struggling to find ways to meet potential new donors? So, how can this help you acquire more donors? Here are five steps to take to ensure ticketing will have real impact on your organization’s new donor acquisition strategy. Guest post by Ryan King , Blackbaud’s Sr.

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Acquiring Patients and Donors: Trust is the Foundation

Connection Cafe

Trust is an essential component to building a brand that engages patients, consumers, families, volunteers, and donors with your organization. Offering content to the general public rather than only to those who are already your patients and donors signals that you are open to your community.

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

The answer lies in the way nonprofits are catering o the demands of its donor network. Nonprofits are leveraging the power of technology to store more information around their donors, to better meet their expectations, and cater to what they’re looking for.

Better Data, Better Donors

Everyaction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

How often do the funds come in without workable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. Fundraising without donor data. Receiving a gift with no donor data behind it is like being given a fish. For tomorrow, you need data … donor data. Fundraising without donor data occurs often.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice. Online fundraising isn’t a fad.

An Open letter to Crowdfunding Companies from the California Association of Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The legislation signals the need for more responsible and ethical practices that support nonprofits, donors, and platforms. An Open letter to Crowdfunding Companies from the California Association of Nonprofits. Donors deserve verification that their donation was delivered as directed.

America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

This is the opening message from the groundbreaking study out today titled, “ Diversity in Giving: The Changing Landscape of American Philanthropy.” In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits.

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7 Ways to Integrate Stories into Your Nonprofit’s Donor Stewardship Strategy

Connection Cafe

Donor retention is an on-going conversation in our sector and any time it comes up, people start to panic. We all know what we have donor retention troubles. Donor stewardship is a great place to begin making changes that can impact your donor retention rates.

How to Maintain Donor Engagement Between Asks

NonProfit Hub

Well, your mom and dad still had to love you unconditionally, but if you do the same thing to your donors, they probably won’t stick around. Interacting with your donors between asks will increase their loyalty to your organization, generate repeat donations and lead to strong, lifelong bonds. This should go without saying, but sending a thank you note is an easy way to lure donors back and make them feel needed—bonus points if it’s handwritten!

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It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report

Connection Cafe

Here’s a little background: Since 2009, Camber Collective— the result of Hope Consulting and SwitchPoint LLC’s merger—has led the Money for Good research series to seek “the voice of the donor” for charitable giving. $FG’s

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The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door.

How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

What about continuing the conversations you have with first time donors – those who have taken a big first step towards a long term relationship with your nonprofit? Nothing is more important than the first email a new donor gets. Volunteer openings.

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Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

How often do the funds come in without usable donor data – or any donor data – behind it? If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. Receiving a gift with no donor data behind it is like being given a fish. For tomorrow, you need data … donor data. Fundraising without donor data occurs often.

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Donor Acquisition Strategies – The Ramones or The Who?

Connection Cafe

When I consider the different methods in which organizations tackle new donor acquisition , I naturally separate nonprofits into two groups (literally) – The Ramones or The Who. In the nonprofit world, this approach and style is similar to organizations that have chosen to increase their fundraising base by leveraging one channel (and sometimes powerful online fundraising tools ), most likely email, and using this as the main driver for new donor acquisition.

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How to Engage Everyday Instagram Influencers and Reach Millennial Donors

Connection Cafe

and see if they are doing page or event shouts, or whether they might be interested in doing one for you—perhaps they’d be open to encouraging their followers to check out your organization’s campaign. Instagram is here to stay.

Opening the Doors to Technology for Older Donors : Page 1 of 2 : FundRaising Success

AFP Blog

Opening the Doors to Technology for Older Donors : Page 1 of 2 : FundRaising Success: "As you know, my in-laws and their contemporaries are who many nonprofits have depended upon as their core supporter base for years: older peopleOpens in a new window with a concern for the causes and a little disposable income.

Migrating recurring donors to a new system

Robert Weiner

Ask your recurring donors to move to the new processor. Keep your account with your old processor open as long as the value of the donations (minus transaction costs) exceeds their fees. When recurring donors come up for renewal, move them to the new processor.

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A 5 Week Mid-Level Donor Boot Camp: Make Your Nonprofit’s Mid-Level Fundraising Program Great Again

Connection Cafe

Are you suffering from mid-level donor envy? More and more organizations are catching on to the importance of this generous and loyal tier of donors. Opening Advice: First do no harm. Based on the floor and ceiling, how many mid-level donors do you have?

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How to be Transparent with Your Donors

NonProfit Hub

Being transparent with your donors may sound like a no-brainer, but all too often it goes by the wayside. What do your donors really know about your nonprofit? It helps personalize your organization by positioning it in an open and honest way, and allows donors to increasingly relate to your cause and champion for your nonprofit. After all, how are donors supposed to brag about your work if they don’t know exactly what it is that you do?

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Transforming Nonprofit Prospects Into Donors

Eric Jacobsen Blog

What will the donor receive? Donating Donors Eric Jacobson on Leadership and Management Laurence A.

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Inspiring Loyalty: Donor Stewardship in Arts and Culture

Connection Cafe

Although arts and cultural institutions typically have less resources to devote to donor relations and stewardship, many of the nonprofit sector’s best stewardship practices can easily be translated for use by smaller organizations or those with limited capital. When a donor makes a gift, based on communications with the organization and his or her own understanding of the donation process, he or she has certain expectations of the organization upon receipt of the gift.

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A 3 Step Guide to Attracting Corporate Donors Using Social Media

NetWits

Yet including corporate donors in your fundraising mix is a critical strategy. Then translate that information into proposals that will generate meetings and open doors to negotiations. Social Media Blackbaud corporate donors corporate giving social sharing