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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities

Bloomerang

Have you developed nonprofit donor personas? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.

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professionals

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What’s in My Inbox | Thanking Your Monthly Donors

Pamela Grow

How do you thank your nonprofit’s monthly donors? Monthly donors are a special breed of supporter. Here’s an example of monthly donor stewardship from Wikipedia that I liked. Some pretty stellar donor stewardship immediately followed prior to this email landing in my inbox. .” Should you send a monthly thank you?

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. With that in mind, we recommend incorporating direct mail into your fundraising plan.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! The Donor Retention Crisis—and Why It Matters. Why are first-time donors such a big deal?

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How to Facilitate the Discovery Step of the Donor-Centered Approach

Bloomerang

The most effective type of donor cultivation is a donor-centered approach. In this donor-centered approach, nonprofits seek to discover as much as they can about the potential donor. There are certain things that must take place: Donors talk more than the nonprofit leader. So, be patient! to complete the gift?

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

This donor behavior post is written by UNICEF’s senior coordinator and featured speaker at the 2021 Collaborative: Virtual Sessions , Francesco Ambrogetti. It’s directly correlated to the neuroscience of modern donor behavior. . For instance, fear now influences social interactions.

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