How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
Or being a major donor who should feel known and valued and instead receives a blanket non-segmented appeal message like: Dear friend, If you gave to Sweaters for Penguins in the past, thank you. Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter.
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