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How Make-A-Wish is Telling New Stories with Audience Personas

See3

With this project came the task of establishing personas that the organization could use in telling stories that attract and retain a strong base of volunteers, donors and wish referrers. This story framework is powerful, and it’s one Make-A-Wish has been using for the past 35 years successfully.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

After all, 1 in 3 donors say they’d give a larger gift if they know it will be matched. To ensure they receive every contribution possible, many nonprofits are proactively educating their staff and donors about corporate giving opportunities. Ensure staff can answer donors’ questions about matching gifts.

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Why Privacy Matters (or Should) to Nonprofits

NTEN

Imagine what your donors and constituents would say if they saw your name in that headline. Massachusetts' updated privacy regulations went into effect of March 1, 2010, so if you have a MA donor on your fundraising list, you are also subject to this law. If you're scared by now, you should be.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

With this project came the task of establishing personas that the organization could use in telling stories that attract and retain a strong base of volunteers, donors and wish referrers. This story framework is powerful, and it’s one Make-A-Wish has been using for the past 35 years successfully.

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Target Facebook Challenge: Ten Large Charities Compete for Votes To Divide the $3 Million Pot

Beth's Blog: How Nonprofits Can Use Social Media

(I know from first hand experience ) The design of the challenge leveled the playing field because the winners were based on the number of unique donors and any nonprofit could enter. Some that come to mind include: Razoo March Madness which offered $10,000 in prizes for the organizations that got the most donors.

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Demographics Are Destiny: How and Why to Diversify Your Staff Now!

NTEN

It's also interesting to note that, according to Wikipedia, Hawaii, New Mexico, California and Texas are already majority-minority states. Don't forget to include your entire community in this research, e.g. staff, volunteers, coalition partners, board members, and donors.

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The Maui wildfires: A record in disaster philanthropy, an opportunity to ‘get it right’ 

Candid

Hawaii and Turkey combined or individually exceed the disaster-giving totals for a single year when we exclude epidemics (the COVID-19 pandemic skews the numbers because of the incredible response from individuals and philanthropic partners). Or has donor behavior changed as result of the pandemic?

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