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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

This evolution has been driven by several factors: The need for increased engagement A more personalized approach to connecting with donors The popularity of activity trackers, such as Fitbit and Apple Watch And you cannot underestimate the importance of mobile fundraising. What Activity Will Appeal to Your Donors?

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways. Donor Database Management Essentials.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. Steward donors and encourage them to become loyal to your organization. . Well, donor loyalty is the biggest factor in determining and stewarding potential major donors.

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