GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2. Marta Major Gifts 4. Luna Lapsed Donor. Oscar One-Off Donor. Marta Major Gifts. Luna Lapsed Donor.

Donor 141

Get Results When You Put Yourself in Your Donors’ Shoes

Connection Cafe

When you see increasing donor attrition rates or decreasing event participants, try walking in their shoes. Peace Arch Hospital Foundation was losing more donors than it was gaining. For example, a fall in renewal rates or average gift size.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

It can feel like you’ve exhausted every fundraising avenue already, like your donors have given all they can give. What if you could significantly increase your donations with no extra money actually coming from your donors themselves? That’s the magic of matching gift programs, which enable companies to donate the same amount of money as their employees to eligible organizations. Research local companies with matching gift programs. Employ a matching gift software.

Gift 182

Understanding the Reasons for Nonprofit Donor Churn

Connection Cafe

When nonprofits want to pinpoint where their donors are leaving, they often look at the last thing that happened to their donor as the tipping point that got them to stop donating. Understanding Donor Behavior. To understand why donors stop giving to a nonprofit, we need to understand why they gave in the first place. Let’s look at: What motivates donors to give to your charity? Let’s look at why donors stop giving. What stops donors from giving again?

Donor 158

Major Gifts and a $260,000 Online Donation


Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online. In fact, Blackbaud’s 2011 Online Giving Report , noted that the largest online gift in 2011 was $260,000 ! The question for me is, “Is this major gifts fundraising ?” For making the actual gift.

Gift 122

Resilient Fundraising: Show Donors the Love

Connection Cafe

In short, our participants and donors have been telling us things we didn’t want to hear. Retention is terrible for darn near everything – peer-to-peer participants and donors alike. The problem is that our donors and participants don’t love us enough. They have and are transitioning to diverse ways to interact, often inside the very communities referenced above. What do donors and participants need? It is not “major gifts officer.”

Donor 121

Telling Your Impact Story with Donor Statements

Connection Cafe

In the social good world, storytelling is vital for success, and arguably one of the most important stories to tell is the journey of your donor’s funds. We can clearly see and know where the money is coming from, and where it is going, and we are starting to expect more of the same from the companies, governments, and organizations we interact with. This is where the idea of donor statements comes in. Begin with a small group of donors.

Story 159

Gift Type Parity: An Emerging Best Practice for 2014

Connection Cafe

But what does Dylan’s changin’ times have to do with gift type parity? Recurring giving grew by 27% in 2013 , becoming a preferred way for donors to engage with organizations online. Despite this growth, many organizations fail to create an equal playing field for the recurring giving gift type on their donation forms. What do I mean by gift type parity? Does your organization put greater value on a one-time or a recurring gift?

Gift 163

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Great donor service. Don’t treat your donors like gumballs.

Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Matching gifts are almost exactly like those chocolate chip cookies. What are matching gifts? Matching gifts are contributions that donors’ employers give to eligible nonprofits after an initial donation has been made.

Gift 119

The Nonprofit Weekly Roundup: Texting For Good, Killing Your Annual Appeal, and The 2nd Gift.

Connection Cafe

Here are this week’s nonprofit highlights: The 2nd gift. It’s almost as important as the first and it’s indicative of a donor’s likelihood to give again. In this post, How to Get a 2nd Gift from New Donors , Joe Garecht shares his 4 step new donor stewardship process to help nonprofits plan beyond the first contribution and get retention rates up past 22.9%. I’m a recovering perfectionist.

Gift 160

7 Ways to Integrate Stories into Your Nonprofit’s Donor Stewardship Strategy

Connection Cafe

Donor retention is an on-going conversation in our sector and any time it comes up, people start to panic. We all know what we have donor retention troubles. Donor stewardship is a great place to begin making changes that can impact your donor retention rates. You see, one of the key problems – especially for annual giving portfolios – is that there are lots of donors. Hundreds, if not thousands of donors that require our attention.

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. They give you the option to make your donation a recurring gift. 13) Give Donors Something Nice.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door. Frankly, I believe developing a robust gratitude program is the most important thing you can do if you want repeat gifts. The gift is the first step towards joining our community.It’s Gifts.

Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We see this in the fact that 95% of our gifts come from 5% of our donors, and in higher education, the alumni giving rate is falling each and every year. Getting to know your donors is essential.

Donor 75

Top Event Strategies for Major Donor Cultivation

Connection Cafe

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. As donor cultivation is time consuming and costly, it’s imperative your time is spent wisely and no opportunities are wasted. Once secured, the lengthy stewardship process begins with the goal of turning each donor into a multi-gift contributor.

Donor 124

7 Must-Haves for Major Gift Success

NonProfit Hub

There is huge potential for impact when you connect your nonprofit organization to individuals with the capacity to make a significant gift. But what does it take to be successful with major gift fundraising? As a start, here are seven must-have tools and tactics for launching a major gifts program at your nonprofit. In other words, your case for support shares with prospective donors all of the good reasons to consider supporting your mission. Gift Acceptance Policy.

Gift 85

The One Thing You Should Know Before Your First Date with Donors

Connection Cafe

In my weekly coaching email I wrote about the single biggest donor retention mistake I see new nonprofit leaders making. These well meaning leaders think they are being donor-centered. They think they are treating donors like people and not ATMs. They think they’re building relationships in a way that retains donors. When we impose the arbitrary 2-step approach that this attitude necessitates, we are acting like the relationship is about us, not about the donor.

Donor 161

Ethical Acts that Increase Donor Retention

Connection Cafe

Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. The Association of Fundraising Professionals created a Donor Bill of Rights and Code of Ethical Standards that your staff and board members should review during their respective orientations. These guidelines will help your organization increase donor trust and create a positive culture.

Key Findings from the 2020 donorCentrics® Sustainer Summit

Connection Cafe

The sixth annual donor Centrics ® Sustainer Summit took place on March 17 th and March 18 th , 2020, just days into the first state of emergency announcements and closures that would eventually spread across the country. Originally scheduled as a live event, the summit was transformed in less than one week to an interactive virtual event , with the COVID-19 pandemic and its short and long-term impacts on fundraising, the primary concern. .

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%. Great donor service.

A Message from Your Donors: Wish You Were Here

Connection Cafe

The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. At its core, Wish You Were Here is really just about peoples’ inabilities to engage with one another, which is entirely relatable to the way in which donor retention is often approached. And, if we were to be more engaging, what would that do to our donor retention rates? So, what do we do to shift the focus to donor retention?

Donor 162

6 Effective Donor Retention Strategies for Small Nonprofits

NonProfit Hub

Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic behind it is that the more donors who give to the nonprofit, the larger the nonprofit becomes. This means that your nonprofit must first master the art of effective donor retention. . Your donors are not ATMs!

Keep Better Contact Records with the Personal Email to Notes Feature


For fundraisers, the clarity of each donor contact record matters. Development teams need to know how the relationship with each donor has evolved over the years. With the personal email to notes feature, fundraisers can easily document their email conversations with donors. It's also possible to search for contacts who have had Personal Email to Notes recorded on their record, and to see the interaction in Notes. email fundraising donor management

Uncomplicate Your Communications Strategy

Connection Cafe

Shortcomings cost us valuable opportunities to grow our relationships with key donors, physicians, and other highly-prized stakeholders who can transform healthcare. Once you’ve managed to untangle your audiences, or key stakeholders, and put them into an order of prioritization, they probably look something like this: Major Gift Donors, Internal Staff (Physicians and Nurses), Prospects (Grateful Patient and others), and Community. How should we interact with them?

Optimized Mobile Donations Now with Apple Pay


Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Apple Pay provides donors with a simple, efficient, secure donation process that minimizes the information they must remember and enter when donating. It allows nonprofits to offer an even better experience to their donors and increase their conversion rates by speeding up and simplifying the donation process.

Mobile 136

The Nonprofit Weekly Roundup: Secrets, Emails, and Tips for Better Donor Retention in 2014

Connection Cafe

In honor of the release of the newest npExperts ebook, Show the Love: Thoughtful Engagement to Retain Donors , this roundup all about retention. I mean, is it just me or is anyone else a little concerned that donor retention remains a lower priority for nonprofits across the industry? . If we know that donors are dropping off right and left, shouldn’t it be time to do something about it? Donor retention. Nonprofit Donor Retention is Not as Hard as You Think.

The Nonprofit Weekly Roundup:The Pyramid Is Dead, Treating Donors Like Heroes, and 2015 Trends

Connection Cafe

Here are this week’s nonprofit highlights: Yes, The Donor Pyramid Is Really Dead , says Claire Axelrad in her open letter response to Andrea Kihlstedt’s recent argument that the pyramid is alive and well. The digital landscape is rapidly changing, and with it the path to donor loyalty. Maybe it’s time to leave past strategies in the past and begin integrating new ways to engage your donors. Do your donors feel like ATM machines?

Trend 153

How to Use CRM + Donor Management Software to Talk to Anyone


Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging. How CRM + donor management software can help your teams work better together. Talking to your donors. Talking to your donors.

Donor 138

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. Doing this helps potential donors feel secure and understand that they are in the right place. Expert Tip : Brand your donation form like @BFAS so donors know it’s you! Getting a one-time gift is great, especially if that gift is a big one.

Definitive Timeline to Master Follow-Up with First-Time Donors

NonProfit Hub

A donor’s first donation to your nonprofit is a step in the right direction, but it’s not an immediate promise for smooth sailing. After their initial gift, you still have work to do with each donor. A study by Bloomerang showed that 60 percent of donors only give once —so your investment in donors means long-term benefits for your organization. In terms of donor retention, that’s music to a nonprofit’s ears. Now’s the chance to have fun with your donors!

Donor 77

5 Best Practices for Converting Volunteers to Donors

Connection Cafe

It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. Many nonprofits do not know that the line between their volunteers and donors is very thin. The value of a volunteer who donates is also on average much higher than a donor only prospect (About 10 X Higher). In other words, your nonprofit would need about ten donors to match the average value of a volunteer who donates.

Seize the Month! Build Donor Loyalty this January

Connection Cafe

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Following the season of giving and the good will achieved, the best opportunity to build donor loyalty is by introducing your monthly giving program. Interactive Online Fundraising

Build 165

Should You Delete Donor Records?

Robert Weiner

I was recently contacted by the vendor behind a new cloud-based donor management system with this question: We have noticed that our clients have become much more conscious about archiving/deleting old donor/prospect records because our pricing model is based on the number of records. For example, one nonprofit archives records every year based on past giving or when someone last interacted with them. My response: I am opposed to deleting donor records.

Donor 108

Generational Giving at Arts & Cultural Organizations – A Donor Story

Connection Cafe

I’m looking for a place to donate in honor of my mother’s 90 th birthday, and a gift made to the local symphony orchestra in Myrtle Beach seemed like the right thing to do. Consider an interactive gamified activity that can be completed over more than one visit. While you can target recent college grads by appealing to a financial incentive, loyalty programs can benefit every patron, donor, and member. Loyalty gifts can work in your favor.

Who Owns the Donor?

Connection Cafe

Ask any nonprofit what the lifeblood of their organization is and most will tell you it’s the donor. Cultivating an ongoing relationship with the donor is of extreme importance, but it also raises a burning question: Who, exactly, owns the donor? Talk to development staff at nearly any nonprofit organization and this is what you’ll likely hear: “It’s my job to develop and maintain the key connections that drive gifts. Author: Jennifer Darrouzet.

Donor 153

The sgENGAGE Podcast Episode 104: 8 Keys to Cultivating Young Donors

Connection Cafe

When you reach out and engage with donors, you could be setting the stage for a relationship that lasts a lifetime. This is even more important with your younger donors – however, you need to use the right strategies to begin to build that lasting relationship. What are younger donors looking for? In this episode, you’ll hear from Joe Garecht, President of Garecht Fundraising Associates and founder of The Fundraising Authority, about cultivating younger donors.

Social Media Lessons from 4 Generations of Canadian Donors

Connection Cafe

Social media may seem like the way to reach the next generation of donors. Social media has already shown that it is paying off for many nonprofits, but in a new way – not through direct gifts, but by deepening relationships with supporters, by empowering evangelists and much more. We asked donors how important they feel that social media is. One in four donors identified photo streams as future methods for engaging with nonprofits. Interactive Social Media

Major Donors are Multichannel

Connection Cafe

If you've read our major donor study The Wired Wealthy: Using the Internet to Connect with Your Major and Middle Donors , published in 2008 by Convio , Sea Change Strategies , and Edge Research , then you already know a few important things about major donors: half of wired major donors say that online giving is their preferred giving method. Major donors are an important part of any nonprofit organization's budget. That goes double for planned gifts.

Donor 159

Romancing the Donor

Connection Cafe

The same is true for donors. So I’ve tapped the Casanovas of Convio for a whole array of ideas for sweeping your donors off their collective feet. The greatest gift we can give our donor is the gift of being known by us. Applies to volunteers, advocates and donors (although there might be some privacy issues to understand). Recognize your donors while engaging your board with a pressure free activity. Author: Cheryl Black.

Donor 162

Your Brand Story: Change the Fundraising Game by Driving Donations and Building Relationships

Connection Cafe

Fundraising professionals continuously seek better methods to cultivate individual donors and obtain major gifts. In the very first meeting with a potential donor what you do, why it matters, and how they can help should be crystal clear to your audience— and all are absolutely critical to moving the supporter relationship forward. We expected the answers to vary, depending on the type of interaction each person had with the Center.

Story 174

How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

What about continuing the conversations you have with first time donors – those who have taken a big first step towards a long term relationship with your nonprofit? So … here are 5 steps you can take to improve your email welcome series and improve your online donor acquisition and online fundraising efforts : 1) Create one (a new donor email welcome series). Nothing is more important than the first email a new donor gets.

email 212

How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

Connection Cafe

The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. There are ways to gauge what your donors are saying and address them according to their preferences. Your foundation should be applying social media strategies to not only retain current donors, but recruit new donors as well. . Customize Interactions .