GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
OCTOBER 3, 2018
Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2. Marta Major Gifts 4. Luna Lapsed Donor. Oscar One-Off Donor. Marta Major Gifts. Luna Lapsed Donor.