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How to Use Primary Research to Bring Your Donors’ Voices Into Your Fundraising Strategy

NonProfit PRO

AI is set to become increasingly helpful, but when it comes to fundraising, there is no substitute for the voice of your donors. Here is how to connect on a heart level with donors using primary research.

Voice 245
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New Research From OneCause Examines Evolving Social Donor Expectations

NonProfit PRO

OneCause released findings from its latest research, "The Giving Experience Study." Findings provide insights from social donors who gave to fundraising events over the past year and include what motivates them, when and how they will be comfortable returning to in-person events, and what influences repeat donations.

Research 246
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5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. Tip #5: Use “gift” instead of “donate” for potent messaging.

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What Makes Wealthy Donors Tick?

NonProfit PRO

As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.

Donor 290
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1 in 4 U.S. Adults Identifies as a Social Donor as Loyalty Trends Upward

NonProfit PRO

A new OneCause research study found that social donor loyalty continues to trend upward as nonprofits regain momentum and re-establish fundraising equilibrium.

Trend 278
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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. This person fears offending donors by asking at the “wrong” time.

Donor 293
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Abacus Launches Major Donor Ask Calculator

NonProfit PRO

Abacus announced the launch of the Major Donor Ask Calculator. The Ask Calculator is a tool that picks up where philanthropic capacity estimates from wealth estimation services and other donor research leave off.

Donor 241