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Donor Giving Increases Dramatically With the Right Donor Offer

NonProfit PRO

Oftentimes, donors are not giving what they could because you are not presenting them with a donor offer that motivates them to give more. Here’s the reason why.

Donor 260
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7 Ways to Prioritize Donor Acquisition and Retention This Year

NonProfit PRO

Industry benchmarks reveal just 23% of first-time online donors return, compared to 64% of existing online donors. And over the last decade, nonprofits have continued to raise more funds from fewer donors. These statistics underscore the importance of not only keeping your donors, but also acquiring new ones

Donor 304
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Free Guide: Attracting & Retaining Donors With Golf

NonProfit PRO

Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!

Donor 211
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Why I Love Lapsed Donors

NonProfit PRO

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.

Donor 277
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Focus on Donor Retention This Year

NonProfit PRO

You cannot take any donor for granted, and the cultivation process, with an emphasis on donor retention, should continue year-round for each donor in your portfolio. Here are some helpful strategies you can implement to promote donor retention.

Donor 223
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5 Best Practices for Recurring Donor Receipts

NonProfit PRO

It's always a good thing to be as transparent as possible to your donors. So here are my top five best practices when it comes to recurring gift receipts.

Donor 257
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6 Steps to Reimagine a Traditional Donor Engagement Event

NonProfit PRO

Keeping mission in mind, this can include re-establishing or reimagining traditional donor engagement events. Post-pandemic fundraising is a good time to reset, strategize and start new traditions for stakeholders.

Donor 291
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7 Ways to Drive Revenue Growth by Transforming the Mid-Level Donor Experience

NonProfit PRO

During this time of economic uncertainty, many organizations are renewing their focus on higher-value donors to generate revenue and build relationships that will keep them engaged with their mission. Here are seven strategies to elevate your current mid-level donor experience.

Donor 322
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What Makes Wealthy Donors Tick?

NonProfit PRO

As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.

Donor 281
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Next-Gen Donors want to Donate Now, Pay Later

NonProfit PRO

Millennial and Gen Z donors want to give (or give more), but are often constrained by finances and other economic realities. Your nonprofit gets all of the money upfront, but your next-gen donors get to pay over time (interest and fee free). The solution? Allow them to Donate Now, Pay Later (DNPL).

Donor 212
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4 Reasons Why Donors Don’t Give

NonProfit PRO

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.

Donor 295
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How to Ensure Donor Engagement Strategies Actually Drive Nonprofit Contributions

NonProfit PRO

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

Donor 261
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3 Ways to Personalize the Donor Experience

NonProfit PRO

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

Donor 303
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5 Ways to Get Your Donors Excited Again to Give

NonProfit PRO

So, it's up to you to give your donors a reason to choose your nonprofit over another one. Here are some great tips on how to get your donors excited about giving again. Today's giving climate is more competitive than ever.

Donor 253
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[eBook] 6 Steps to Building Lasting Donor Relationships

NonProfit PRO

Donors are the lifeblood of any nonprofit. This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors. But how do you strengthen their connection to your organization?

Donor 229
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GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

NonProfit PRO

GivingDNA introduced two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift.

Donor 187
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Download the Definitive Donor Retention White Paper: Using Donor Retention and Data Mining Strategies to Create Sustainable Fundraising Programs

NonProfit PRO

Start your new year off right with this essential resource for 2023 success!

Donor 197
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Download the Definitive Donor Retention White Paper: Using Donor Retention and Data Mining Strategies to Create Sustainable Fundraising Programs

NonProfit PRO

Start your new year off right with this essential resource for 2023 success!

Donor 190
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Ask Donors To Consider a Recurring Donor Advised Fund Gift

NonProfit PRO

Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?

Donor 274
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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.

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Why Nonprofits Should Seek Out Younger Donors

NonProfit PRO

It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.

Donor 242
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3 Things to Do Now to Maximize Year-End Donor-Advised Fund Giving

NonProfit PRO

Tax season and end-of-year giving represent a key time for donor-advised funds (DAF) donors. Developing strategies now will ensure organizations are well positioned for year end. Here are three actionable steps to get you started.

Donor 148
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How Are Recurring Donors Doing in This Economy?

NonProfit PRO

Remember, in a down economy, recurring gifts may be the best way for donors to continue their support as they can afford smaller gifts. Donors want to continue to help. The more you do to let them know this is an option, the more donors will consider it.

Donor 225
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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1

Donor 266
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Have You Earned Your Donors’ Trust?

NonProfit PRO

The question before every executive director, fundraiser and stewardship team working today: Have you earned your donors' trust? No matter whether you think you have or not, there’s always more to do to strengthen the relationship and connection between your supporters and your cause.

Donor 266
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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

Donor 261
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6 Steps to Establishing a Donor-Advised Fund Strategy

NonProfit PRO

Here are the six key steps she suggested nonprofits should take to create a donor-advised fund (DAF) strategy. Vicky Kelberer, research and strategy group manager at Vanguard Charitable, kicked off NonProfit PRO's NonProfit POWER event yesterday with a keynote address.

Donor 288
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Develop Structure for Your First Contact With a Donor

NonProfit PRO

If you're a frontline fundraiser, you know that phone call or meeting where you are talking to the donor live really matters. Here is an easy-to-use checklist that ensures you won't miss a step when talking to the donors on your caseload.

Donor 242
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Top Secret: Underused Strategy to Keep Donors Close 

NonProfit PRO

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close? A prompt, personal, powerful thank you is the bare minimum.

Donor 268
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Lapsed Donor Re-Engagement Templates

NonProfit PRO

Letter and Email Templates for Lapsed Donor Re-Engagement Campaign

Donor 130
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Donor Fatigue Is a Myth

NonProfit PRO

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!

Donor 326
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4 Easy Ways to Acquire New Donors for Your Nonprofit with Peer-to-Peer Fundraising

Nonprofit Tech for Good

But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising. Are you ready to expand your donor base? If yes, keep reading to learn four ways that you can acquire new donors with your next peer-to-peer fundraiser! That’s right!

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Rounding Up for Nonprofits: New Technologies and Habits Create Everyday Donors

NonProfit PRO

Most nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” These donors take advantage of monthly recurring donation programs, or have a way to steadily give throughout the course of their everyday lives. Here is how your organization can gain everyday donors.

Donor 221
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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? The Millennial Impact Project studied why donors across generations start giving.

Donor 256
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Elevate your Donor Stewardship and Retention Rates

NonProfit PRO

GiveSmart Donor CRM is a new, modern, user-friendly tool to make donor management efficient and easy for nonprofits like yours.

Donor 206
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4 Text Messaging Strategies that Boost Donor Stewardship

NonProfit PRO

Text messaging is an important — and largely underused — donor stewardship tool. As texting has become the primary form of communication for many of us, it’s time to embrace texting as a central piece of your larger donor communications strategy.

Donor 283
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What Makes Donors Respond to Marketing?

NonProfit PRO

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.

Donor 270
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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks or benefits to do this. One way to create a major donor program or donor perks system is to replicate one from another organization. Many sponsors and donors want recognition for their support.

Donor 308
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Fidelity Charitable Donors Recommend a Record $11.2B in Grants During 2022

NonProfit PRO

billion in donor-recommended grants in 2022, nearly $1 billion more than in the previous year, according to its 2023 Giving Report. Fidelity Charitable distributed $11.2

Donor 166
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6 Important Steps to Building Lasting Donor Relationships

NonProfit PRO

Donors are the lifeblood of any nonprofit. This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors. But how do you strengthen their connection to your cause, so they contribute year-over-year?

Donor 207