Finding Your Next Funder: How Prospect Research Helps Secure New Major Donors
MAY 6, 2015
Picture this: You’re at a donor event, making small talk with an attendee you have never met before and you’re struggling to come up with something to talk to them about. You glance at your watch uncomfortably, and then look up to see a long-time major donor walking up. You quickly jump into easy conversation with them, and you pat yourself on the back for cultivating and engaging with this important donor.