15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. So, what do donors want? How do these examples of loyalty relate to donors?

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Trending Sources

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. Donor receives a timely thank you.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon.

Five Words that Speak Volumes to Your Donors

Connection Cafe

There’s a trend at more and more nonprofits to not receipt donations. Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire.

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Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. Nonprofits! Think back to your own behaviour on Facebook.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

And it’s so important for your nonprofit to be meeting us—your future monthly donors, volunteers, board members, and activists— in the spaces we’re primed to engage. As a nonprofit that wants to be relevant in the community, I recommend at least one to two posts per day.

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Growing your Members and Donors with the Power of Data

Connection Cafe

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors. FacebookFacebook is by far the easiest and most intuitive place to start digital marketing.

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Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

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Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention


Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users.

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

Nonprofit Tech for Good

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Once donors understand how the technology works, there could be a pivotal shift away from donating through a nonprofit’s website. All Fundraisers are featured on your Facebook Page.

10 Social Media Strategies That Increase Engagement and Inspire Donors

Nonprofit Tech for Good

For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. 59% of people of who engage with causes on social media donate money to nonprofits.

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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Hey Nonprofits: Here Comes Gen Z Donors

Beth's Blog: How Nonprofits Can Use Social Media

Many nonprofit fundraisers know about and have specific strategies to reach, cultivate, and solicit baby boom donors, Gen X donors, and Gen Y donors. But look out, get ready to reach out to Gen Z donors , sometimes called “ PhilanthroTeens ” or “ PhilanthroKids.”. These potential donors are teens (and pre-teens) with a passion for social change and who grew up not knowing what it was like to not to have a cell phone or be connected to Facebook.

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How Many of Your Donors Use Facebook? Here’s Your Answer!

John Haydon

If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook. Don’t worry about Facebook stealing your e-mails.

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How Your Nonprofit’s e-Newsletter Can Help Retain Donors


One of the biggest difficulties facing nonprofits today is donor retention. Because of this, nonprofits have started thinking outside the box to find new ways to keep donors giving fundraising campaign after campaign. Report to the donors the impact of their donations.

The Biggest Facebook Mistake Most Nonprofits Make

John Haydon

The biggest mistake nonprofits make with Facebook is thinking Facebook is about them, not their community (This claim is based solely on the work I’ve done with hundreds of nonprofits). Think about your personal use of Facebook for a moment.

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Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?

Beth's Blog: How Nonprofits Can Use Social Media

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. But, is the feature a field of dreams for nonprofits? Facebook will no doubt iterate.

Tips for Nonprofits on Using Social Media to Build Supporter Relationships

Connection Cafe

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter.

10 Random, but Interesting Stats About Online Donors Worldwide

Nonprofit Tech for Good

The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. Online donors are predominately inspired to give by social media and email.

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How to Build Relationships with Your Future Major Donors and Board Members: Millennials

Connection Cafe

Consider this an anecdotal question but, for those of you working in the nonprofit sector, when was the last time you muttered something along the lines of “ Well, I’m not sure that would really work. Our donors are older. ”? 90% are on Facebook.

9 Underutilized Emails that Improve Donor Retention

Connection Cafe

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention.

Facebook: Is it Worth your Nonprofit’s Time?


How much time should your nonprofit spend engaging with their “fans” on Facebook? Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? Facebook Increases Event Turnout.

How to Use Facebook to Get More Donors [INFOGRAPHIC]

John Haydon

Do you handle marketing communications at your nonprofit? Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website… so I can turn them into donors?

3 Donor Acquisition Tips Everyone Learns on Their First Date

Connection Cafe

Facebook is a fancy photo scrapbook and Twitter is often just a tiny press release machine. Thinking of social media as a new megaphone with which to share your nonprofit’s story and engage new supporters can help us see its value and staying power.

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35 Facebook Live Ideas to Show the Impact of Your Nonprofit

John Haydon

Donors and volunteers give their money and time not because they want to support a nonprofit, but because they want to change the world. Show donors the impact as it happens Often, supporters are […]. Facebook Marketing

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Everything You Need to Know About Donor Relations

NonProfit Hub

Cultivating donations is not the only way to fund your nonprofit, but it’s certainly one tried and true strategy to keeping your impact. Perfecting donor relations is key to cultivating and keeping donors. Donors are one of the great forms of engagement in a cause.

I Would Dump Garbage On My Head If It Would Help a Nonprofit Reach 71,000 New Donors.

Connection Cafe

We live in a world where the reality is that nonprofits have to get creative to gain and keep our attention. But, as of Tuesday, the national office of The ALS association had received donations from 71,000 new donors. Yes, 71, 000 NEW donors. ALS has 71,000 new donors.

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. Rather, the Default Landing Tab option has allowed nonprofits with access to a good graphic designer to make a strong first impression to potential new fans.

20 Insightful Nonprofit Technology And Social Media Stats


Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good , Waggener Edstrom , TechSoup , and the Artez Interactive. 59% of people donate after becoming a follower of a nonprofit’s social network.

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Digital Strategies are Moving the Needle for Nonprofits

Connection Cafe

By 2018, social media will be one of the most important channels for nonprofits, according to a study conducted by Forrester. By building a target audience based on their email list, they were able to engage specifically with the Facebook followers who were already hand raisers.

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

Today, nonprofits have an opportunity like never before to reignite their partnership with supporters and provide platforms and opportunities for people to use their social networks to organize and advance your cause. Ask Ambassadors to Live Stream on Facebook and Twitter.

Two Opportunities for Nonprofits to Power their #GivingTuesday Campaigns — Facebook Ad Credits & #MyGivingStory

Beth's Blog: How Nonprofits Can Use Social Media

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. When used effectively, ads can have a remarkable impact on nonprofits of any size.

A 3 Step Guide to Attracting Corporate Donors Using Social Media


Nonprofits – small and large – were scurrying to create “meaningful” corporate partnerships NOT sponsorships. Yet including corporate donors in your fundraising mix is a critical strategy. Don’t forget to include social media – Facebook friends, Twitter followers. Facebook logo.

The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

Research shows the average nonprofit in the U.S. loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These A timely thank you gives the donor confidence you received their gift.