6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. organizations** 11.8% organizations** 23.6%
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