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Information: The Better Half of IT

sgEngage

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Data gives us context. How do I harness my data?

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Dear Moby, what are the different types of email marketing? 

Whole Whale

This email type is sent with the usual goals of acquiring, recruiting, informing, or welcoming new subscribers to your organization’s email listserv. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

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Some Little Known Faith-Based Technology Resources

Tech Soup

Church Technology Listservs. I’ve been following the discussions on the Unitarian Universalist techie listserv and it’s a great information sharing group. Another is the ChurchMgmtSoftware listserv. TechSoup Donations for Faith-Based Organizations. Do you have any faith-based tech resources to add?

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My Birthday Wish: Support My Fundraiser for NTEN

Beth's Blog: How Nonprofits Can Use Social Media

Please consider donating to the fundraiser with colleague Cindy Leonard. Back in the old days, there was a very small community of peer that I could ask questions and learn from — we had a listserv! Donate now ! Today is my birthday! I have worked in the nonprofit sector for 35 years.

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Four Great Resources for Foundation Technology

Tech Soup

TechSoup also has a new foundation resource area for software donations. " TAG is an active community of around 300 foundation techies who: Discuss foundation technology on the TAG listserv and blog. TechSoup Software Donations for Foundations. How Carnegie Corporation of New York got Microsoft donations through TechSoup.

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Five Steps to Successful Crisis Communications

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: I remember back when Hurricane Katrina struck, I saw a post to the Museum ListServ that said “ Chuck Patch Is Not Dead.” Instead, create a specific fund or give donors a tangible item or event to donate towards. If you’re accepting donations, show how the money is being spent with photos and videos.

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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

Care2

Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. Listservs provide great opportunities to not only promote your organizations initiatives but to listen to what other people are saying about your issues.