article thumbnail

5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

5 research-based fundraising tips for your next campaign Tip #1: Raise more by suggesting a specific donation amount. It doesn’t matter if the suggested starting donation is low or high —it still encourages more giving. Tip #4: Leverage emotions in campaign images to increase donations.

article thumbnail

Thinking About Donors as Customers

Bloomerang

On the other hand, we know that donors want a say about where their donations go. times more donations and raised 40% more money than projects that didn’t offer a choice. This study also verified that donors given a choice were more likely to donate again in the future.

Donor 94
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. More recently, a 2022 study published in The Journal of Philanthropy and Marketing showed that ‘shame appeals’ framed as losses are more effective in driving engagement than hope is.

Raise 93
article thumbnail

Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

Donor premiums Donor premiums are usually small gifts offered in exchange for donations. Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. You make the donation, you get a small token gift. What gifts works?

Gift 106
article thumbnail

The Practice of Personal Gratitude in Fundraising

Get Fully Funded

Gratitude journal. Choose a time every day to write in a gratitude journal. No matter how big or how small, don’t be afraid to add things to your journal. If you come across a quote about gratitude that you like, add that to the journal. When you’re feeling stressed or down, take out the journal and look at it.

Personal 119
article thumbnail

Due diligence before you donate

ASU Lodestar Center

Americans donate nearly $300 billion annually to more than 1.2 Most donors believe that they are giving to worthwhile causes, but few conduct the necessary research to determine how effectively an organization uses donations to accomplish its mission. This is why due diligence is so important before making a donation.

article thumbnail

Empowering Faith-Based Organizations With Innovative Donor Management

Bloomerang

The need for a solution that not only processes donations but also fosters deep connections and strategic growth is more vital than ever. Finding the common thread Throughout these stories, there’s a common theme: the need for a versatile, user-friendly, and comprehensive system that goes beyond traditional donation processing.