How Good Intentions Turn into Lost Donations

The willingness to give money isn’t what causes online donations to fail, as you might think. Would it surprise you to know they fail due to a poor user experience? Not only do many nonprofits not pay enough attention to the checkout process, but they also redirect visitors to third-party payment solution sites. The result? A loss of trust and donations. How can you tackle it? Check out these four ways to raise more donations smarter.